第六届“挑战杯”辽宁省大学生创业大赛目录1执行总结.................................................................................................11.1公司................................................................................................11.2市场................................................................................................11.3投资与财务....................................................................................21.4组织与人力资源............................................................................22项目背景.................................................................................................32.1产业背景........................................................................................32.2新产品概述....................................................................................32.3产品特点........................................................................................62.4产品优势........................................................................................63市场分析.................................................................................................83.1行业现状........................................................................................83.1.1公厕.........................................................................................................83.1.2户厕.........................................................................................................83.1.3单位卫生间.............................................................................................83.1.4国际市场.................................................................................................83.2项目成熟程度................................................................................93.3竞争分析........................................................................................93.3.1竞争影响力量分析...............................................................................103.3.2竞争优势...............................................................................................103.4相关政策优势...............................................................................114公司战略...............................................................................................124.1公司概述......................................................................................124.2公司盈利模式..............................................................................124.3发展战略......................................................................................125营销策略...............................................................................................145.1目标市场......................................................................................145.2市场定位......................................................................................14第六届“挑战杯”辽宁省大学生创业大赛5.3市场营销组合..............................................................................145.3.1产品.......................................................................................................155.3.2包装.......................................................................................................155.3.3服务.................................................
