目录一、农家乐简介.............................................................................................................................................-1-二、市场需求.................................................................................................................................................-1-2.1市场战略STP分析...........................................................................................................................-1-2.2市场状况............................................................................................................................................-3-2.3需求分析............................................................................................................................................-3-2.4目标顾客...........................................................................................................................................-4-2.5目标市场............................................................................................................................................-4-三、行业分析.................................................................................................................................................-5-3.1基本竞争情况....................................................................................................................................-5-3.2SWOT分析.......................................................................................................................................-6-3.3行业发展趋势....................................................................................................................................-7-四、产品介绍..........................................................................................................................................-8-4.1产品状况............................................................................................................................................-8-4.2产品出产要求....................................................................................................................................-8-4.3主要特色产品项目............................................................................................................................-8-五、人员及组织机构....................................................................................................................................-11-5．1组织机构设置...............................................................................................................................-11-5.2股本结构..........................................................................................................................................-11-5.3人员配备..........................................................................................................................................-12-5.4人员选拔..........................................................................................................................................-12-六、营销策略...............................................................................................................................................-13-6.1产品策略..............................................................................................................
