appendix(马来西亚网络游戏市场调研报告5)VIP免费

APPENDICESAppendix1.DescriptionoffourfactorsDescriptiveStatisticsNMinimumMaximumMeanStd.DeviationDiversificationofgamecontent181354.38.571Entertainmentofgamecontent181354.34.598Theperformanceofgamecontent181254.23.595Theacculturationofgamecontent181254.14.721Gameplayofgamecontent181254.12.638Thecreativeabilityofgamecontent181254.18.616GC1812.334.834.2299.43708ValidN(listwise)181DescriptiveStatisticsNMinimumMaximumMeanStd.DeviationThegoalofMOBAgameset181354.32.689ThechallengingofMOBAgame181154.12.709TheoperationofMOBAgame181254.03.636ThefeedbackofMOBAgame181354.13.597TheteamworkofMOBAgame181254.10.719ThecommunicatingfunctionofMOBAgame181254.13.700ThetradingfunctionofMOBAgame181254.04.682GI1812.574.864.1240.46373ValidN(listwise)181DescriptiveStatisticsNMinimumMaximumMeanStd.DeviationThesafetyofpersonalinformationandcharacterinMOBAgame181354.40.613ThetradingsafetyofMOBAgame181254.20.662ThepunishmentrulesofMOBAgame181254.00.683TheFAQofMOBAgame181253.73.735GS1812.404.804.0619.57863ValidN(listwise)181DescriptiveStatisticsNMinimumMaximumMeanStd.DeviationTheabilityoflearningknowledge181253.75.724Theabilityofproblem-solving181253.83.690Theabilityofcommunication181254.04.733TheprofitoftheMOBAgame181254.32.794ThereputationofMOBAgame181254.38.783GA1812.255.004.0843.53178ValidN(listwise)181Appendix2.DescriptionofDemographicandbehaviorcharacteristicsgenderFrequencyPercentValidPercentCumulativePercentValidmale14982.382.382.3female3217.717.7100.0Total181100.0100.0agecatFrequencyPercentValidPercentCumulativePercentValid13-183016.616.616.619-258345.945.962.426-306535.935.998.330andabove31.71.7100.0Total181100.0100.0maritalstateFrequencyPercentValidPercentCumulativePercentValidmarried3720.420.420.4single14479.679.6100.0Total181100.0100.0educationlevelFrequencyPercentValidPercentCumulativePercentValidsecondaryorlower2714.914.914.9diploma6636.536.551.4degree7742.542.593.9postgraduateeducation105.55.599.4PHD1.6.6100.0Total181100.0100.0occupationFrequencyPercentValidPercentCumulativePercentValidstudent10960.260.260.2officeworker5228.728.789.0freelance105.55.594.5other105.55.5100.0Total181100.0100.0raceofrespondentsFrequencyPercentValidPercentCumulativePercentValidMalay7642.042.042.0MalayChinese9954.754.796.7MalayIndian42.22.298.9other21.11.1100.0Total181100.0100.0disposablepocketmoenyFrequencyPercentValidPercentCumulativePercentValidincomegroup7239.839.839.8lowerthan200rm10155.855.895.6200-500rm84.44.4100.0Total181100.0100.0disposableincomeFrequencyPercentValidPercentCumulativePercentValidnoincomegroup10960.260.260.2lowerthan3000rm2312.712.772.93000-5000rm4625.425.498.35000-8000rm31.71.7100.0Total181100.0100.0leveldisposableFrequencyPercentValidPercentCumulativePercentValidnoincomegroup10960.260.260.2incomegroup7239.839.8100.0Total181100.0100.0motivationforplayingFrequencyPercentValidPercentCumulativePercentValidenjoyfreetime12971.371.371.3relievestress179.49.480.7makenewfriend3318.218.298.9getasenseofachievement1.6.699.4other1.6.6100.0Total181100.0100.0thetimespendingofrespondentsineachweekFrequencyPercentValidPercentCumulativePercentValid15-20hours31.71.71.720-25hours4726.026.027.625-30hours7642.042.069.630hoursorabove5530.430.4100.0Total181100.0100.0thefrequencyofrespondentsplayMOBAgamesFrequencyPercentValidPercentCumulativePercentValideachday7340.340.340.3everytowdays6133.733.774.0everyth...