目录中文摘要...........................................................................................................(1)Abstract.............................................................................................................(2)前言...................................................................................................................(3)第1章文化贸易概述.....................................................................................(4)第1.1节文化产业的概念、分类、特征......................................................(4)第1.2节文化贸易的概念、特点和作用......................................................(5)第2章我国对外文化贸易的发展现状、问题及原因分析.........................(7)第2.1节我国对外文化贸易发展现状及存在问题........................................(7)第2.2节制约我国文化贸易发展的原因分析..............................................(9)第3章美国文化贸易发展状况以及经验借鉴............................................(11)第3.1节美国文化贸易的发展现状.............................................................(11)第3.2节中美文化贸易影响因素的对比分析.............................................(11)第3.3节对发展我国文化贸易的启示..........................................................(12)第4章加速我国对外文化贸易的发展对策...............................................(14)第4.1节政府推动........................................................................................(14)第4.2节企业层面上的对策........................................................................(15)结论.................................................................................................................(18)参考文献.........................................................................................................(19)致谢.................................................................................................................(20)中文摘要现如今,人们对精神文化产品需求不断增加,文化贸易已经成为国际贸易中的重要组成部分和新的竞争领域。它对于促进经济发展、提高劳动生产率和就业水平、增加城市综合竞争力等方面都具有积极的意义。近年来,虽然我国对外贸易获得了飞速发展,可是对外文化贸易却远远落后于国家对外贸易的总体增幅,存在结构不合理、知识产权侵权问题严重、贸易逆差严重、科技含量和创新能力低等诸多问题。本文将从介绍文化产业贸易的概念、特征以及其作用出发,对我国对外文化贸易现状及发展中存在问题进行分析,总结原因,并提出发展我国对外文化贸易的对策和措施。关键词:文化产业文化贸易对策AbstractNowadays,withincreasingdemandforculturalproduct,culturaltradebecameoneofthemajorcomponentsofinternationaltradeandanewfiledofcompetition.Ithaspositiveinfluenceonmanyaspectsincludingpromotingeconomicgrowth;improveworkefficiencyandemploymentrate,andincreasecity'scomprehensivecompetitiveness.AlthoughChineseforeigntradehasimprovedgreatlyinrecentyears,culturaltrades’growthrateislaggedfarbehind.Irrationalstructure,seriousIntellectualPropertyInfringementproblem,severedeficitandlowtechinnovationareseveralofthemanyissue.Thispaperwillintroducetheculturalindustrytradefromtheconcept,characteristicsanditsroleinChina'sforeigntradesituationanddevelopmentofexistingproblemsanalysis,summaryreasons,andputforwardthedevelopmentofChina'sforeignstrategiesandmeasuresofculturaltrade.前言随着经济全球化及信息技术的发展,服务贸易在对外贸易中的比重越来...