《市场营销术语英汉对照词典》郭国庆高等教育出版社AAbility能力Absoluteproductfailure绝对的产品失败Abstractorexecutivesummary摘要或结语Accelerationprinciple加速原理Accessdiscrimination进入歧视Accomplish完成Accounting会计Accountingcost会计成本Acountingprofit会计利润Acknowledgmentresponse感知性反应Acquisition资产或产权的购置，兼并Actionclose行动性结尾，鼓励性结尾Actionresearch动作研究Activeexport主动出口Activelistening积极地倾听Actualproducts现实产品Adaptability应变力Adhocracy特别结构Adjourning解散Adjustment调整Administratedverticalmarketingsystem管理型垂直营销系统Administrativeprinciple管理原则Adoptioncurve采用曲线Adoptionprocess采用过程Advancedmarketing高级营销学Advantage优勢Adverseselection逆向选择Advertisement广告Advertisementcopy广告文案Advertisementillustration广告插图Advertisementlayout广告设计Advertiser作广告者，广告客户Advertising作广告，广告，广告学Advertisingagency广告代理商，广告公司Advertisingappropriation广告拨款Affordablemethod量力而行法After-saleservice销售后服务Agent代理商Agentmiddlemen代理中间商Aggressivedemarketingresponse主动降低营销反应Agriculturalcooperative农业合作社Allocation配置，分配Allocationofresources配置Allocativeefficiency效率Allowance折让Alternatingpattern交替方式Alternative可选择的方案，备选方案Ambidextrousapproach双管齐下策略Analyticalmarketingsystem分析营销系统Analyticalreport分析性报告Annualreport年度报告Antimarketingattitude反营销态度Antitrustlegislation反托拉斯法Appendix附录Arcelasticity弧弹性Areaofacceptance可接受区域Argument论点Arrow'simpossibilitytheorem阿罗不可能定理Artifacts人工环境Artificialintelligence能工巧匠Aspirationgroup有共同志趣的团体Associationtest联想试验Assortment花色品种或货色Assortmentutility品种效用Assumption假设Asymetricinformation非对称性信息Attitude态度Attributeslisting属性列表Auctioncompany拍卖商，拍卖公司Authentication鉴定，公证Augmentedproduct附加产品Automatedwarehouse自动化仓库Automaticselling自动推销Automaticvending自动售货Automating自动化Average平均Averagecost平均成本Averagecostpricing平均成本定价法Averagefixedcost平均固定成本Averageproductofcapital资本平均产量Averageproductoflabour劳动平均产量Averagequalitystrategy平常质量战略，中质中价战略Averagerevenue平均收益Averagetotalcost平均总成本Averagevariablecost平均可变成本Avoidinglearning规避性学习BBacklogdemand未满足需求Backwardintegration后向一体化Balancescorecard平衡记分卡Balancesheet资产负债表Bannerads旗帜广告Bargainingpower议价能力Bargainingstrategy议价战略，议价策略Bargainingstrategy廉价战略（中质低价）Bargainingtactic议价战术Barriers障碍Barrierstoentry进入壁垒Barter物物交换，实物交换Baseyear基年Basicprice（listprice）基本价格（价目表价格）Basing-pointpricing基点定价Battleofthebrands品牌战BCGmatrix波士顿咨询集团矩阵Behavioralsegmentation行为细分Behaviorism行为主义Belief信念Benchmarking定点超越Benefitsegmentation利益细分Bid投标Bilateralmonopoly双边垄断Bilateralmarketing双边营销Bills账单Blackmarket黑市Blisspoint极乐点Boundarypoint边界点Breakevenpoint收支相抵点Budget预算Budgetconstraint预算约束Budgetline预算线Budgetset预算集Businessmodel商业模式Business-to-business(B2B)企业对企业Business-to-customer(B2C)企业对客户Blanketbranding一揽子品牌化Bonafideoccupationqualifications善意职业资格审查Bonus奖金Bonuspacks附加赠送，加量不加价BostonConsultingGroupApproach波士顿咨询集团法Bottom-upplanning逆向规划Boundary-spanningroles跨超边界作用Boundedrationality有限理性Boundedr...
