中国饭店业内部营销和员工满意度调查实证研究如何造就满意的员工VIP免费

中国饭店业内部营销和员工满意度调查实证研究——如何造就满意的员工目录摘要...........................................................................................................................21、引论.........................................................................................................................21.1问题的提出及研究意义.................................................................................21.2国内外研究现状.............................................................................................31.3本报告研究的目的和研究内容.....................................................................42．饭店内部营销相关理论探析.................................................................................52.1饭店内部营销的含义.....................................................................................52.2员工需求和满意层次分析.............................................................................62.3饭店内部营销实施框架.................................................................................72.3.1树立内部营销意识..............................................................................72.3.2建立市场导向的组织结构..................................................................92.3.3设计开发员工满意产品....................................................................102.3.4实施产品的营销推广活动................................................................123．饭店员工满意度的实证调查分析.......................................................................123.1员工满意度的实证调查说明.......................................................................123.2员工满意度调查结果分析...........................................................................133.2.1总体情况分析....................................................................................133.2.2不同年龄层的员工满意度分析........................................................163.2.3不同部门的员工满意度分析............................................................183.2.4不同职位的员工满意度分析............................................................193.2.5不同学历的员工满意度分析............................................................213.2.6不同店龄的员工满意度分析............................................................223.2.7基本结论............................................................................................234．造就满意员工的主要对策...................................................................................244.1改进薪酬福利体系，完善工资结构...........................................................244.2建立完整的员工建议和沟通体系，提高团队协作能力...........................264.2.1完善沟通形式....................................................................................264.2.2扩大沟通渠道....................................................................................274.3加大员工培训力度，注重培训师资队伍建设...........................................294.3.1重视交叉培训内容............................................................................294.3.2加强管理者培训................................................................................294.3.3建设培训师资队伍............................................................................304.4授权员工参与管理，拓展职业发展空间........