目录第一部分项目前景分析一、市场分析··············································二、行业现状··············································三、选址与挂牌············································第二部分营销策划一、目标市场··············································（一）市场调查············································（二）市场定位············································二、经营计划··············································（一）品牌形象············································（二）宣传推广············································（三）业务模块············································三、盈利模式··············································（一）核心业务············································（二）增值业务············································（三）核心竞争力··········································第三部分市场竞争一、竞争环境··············································二、竞争策略··············································（一）价格策略············································（二）差异化策略··········································目录（三）其他经营策略········································第四部分发展规划一、宏观发展远景··········································二、阶段性发展蓝图········································三、相关业务链············································第五部分内部管理一、组织结构··············································二、制度化建设············································三、运营机制和管理体制····································第六部分风险管理一、风险评估··············································（一）政策风险············································（二）管理风险············································（三）市场风险············································（四）财务风险············································二、风险控制···············································第六部分财务管理（假定）一、投资成本预算及盈利预估·····...
