中国移动积分计划服务规范实物类礼品供应商目录1前言......................................................................41.1适用范围..........................................................................................................................41.2内容概要..........................................................................................................................41.3定位及调整原则..............................................................................................................42业务描述和分类...........................................................42.1业务定义..........................................................................................................................42.2业务分类..........................................................................................................................52.2.1全球通积分计划...............................................................................................52.2.2动感地带M计划.............................................................................................53商务合作模式.............................................................63.1合作原则..........................................................................................................................63.2合作模式..........................................................................................................................63.2.1分工界面...........................................................................................................63.2.2合作关系建立...................................................................................................73.2.3复评..................................................................................................................74合作要求.................................................................74.1资质要求..........................................................................................................................74.2具体职责要求..................................................................................................................74.2.1信息资料管理...................................................................................................84.2.2礼品数据管理...................................................................................................94.2.3客户服务管理.................................................................................................104.2.4营销推广管理.................................................................................................154.3兑换礼品管理................................................................................................................154.3.1礼品上线.........................................................................................................154.3.2礼品下线.........................................................................................................164.3.3下线礼品促销.................................................................................................174.4合作调整原则................................................................................................................175结算管理................................................................185.1正常结算.....................................
