市场营销英语篇一：市场营销专业英语单词完好MarketingManagement营销治理NewProductsDevelopment新产品开发ServiceIndustryMarketing效劳业营销Advertising广告BusinessNegotiation商业会谈InternationalMarketing国际市场营销SalesChannels销售渠道PublicRelationship公共关系ConsumerBehavior消费者行为SystemsofManagementInformation治理信息系统MarketingResearch营销调研accessibility可进入性accessoryequipmentmarkets附属设备市场accountmanagementpolicies客户治理策略positioning定位additionstoexistingproductlines现有产品线的增加administeredverticalmarketingsystems治理式垂直营销系统marketsegmentation市场细分salespromotion销售促进advertisingfeedback广告反响advertisingfrequency广告频率advertisingmedia广告媒体advertisingreach广告接受人数advertisingmessage广告信息advertisingsource广告信息来源agentmiddleman代理商allowance折让alteration退换AmericanMarketingAssociation美国营销协会annualmarketingplan年度营销打算assurance保证attitudesofconsumers消费者态度availability可获得性/供货才能awareness（产品）知晓度/知名度babyboomers婴儿潮出生的一代人backwardchannelsforrecycling回收的后向渠道backwardintegration后向垂直一体化banneradvertisements横幅标语广告barcodes条形码barter实物买卖basicphysicalneeds根本生理需要BCGGrow-ShareMatrix波士顿增长-份额矩阵beforetests事前测试BehaviorScanInformationResourcesInc.行为信息源公司behavioralanalysis行为分析behavioralhierarchies行为层级benchmarking基准benefitclusters利益群体benefits利益Benz奔驰billing帐单birthrate出生率blanketpurchaseorder一揽子采购合同blind-pairedcomparisontesting双盲比拟测试bluecollars蓝领bottomline底线/盈亏一览结算线brandawareness认识/认知brandextensions品牌扩展brandloyalty品牌忠诚度brandmark品牌标志brandname品牌名称brandpositioning品牌定位brandrecognition品牌识别brandstrategies品牌战略brand品牌brandingstrategy品牌化战略branding品牌化brandsequity品牌的价值break-evenanalysis盈亏平衡分析break-evenvolume盈亏平衡产量breathofproductassortment产品线的宽度breathordiversityofproductlines产品线的宽度或多样性bribery贿赂BritishAirways英国航空公司brokers经纪人budgeting预算bundle捆绑BureauofCensus人口统计局businessstrengthrating商业才能评分businessplan商业打算businessposition运营地位businesssector商业部门businessservicesmarkets商业效劳市场businessstrategies运营战略businessunitstrategy运营单位战略buybackallowances回购折让buybackarrangements产品返销buyersbargainingpower买方的讨价还价才能buyers采购者buyingbehavior购置行为buyingcenter采购中心buyinginertia购置惯性buyingintention购置意图buyingoffices连锁商店的进货中心buyingpowerindex(BPI)购置力指数buyingsituation采购情况/类型buyingtask采购任务capitalgains资本收益capitalinvestedinproduct产品投入资本Carnival嘉年华cashcows现金牛类cashdiscounts现金折扣cataloguesales目录销售categorizationofperception感知分类categorization分门别类centralization集中化chameleons/followers变色龙/跟随者channelalternatives可选择的营销渠道channelconflicts渠道冲突channeldecisions渠道决策channelfunctions渠道功能channelinstitutions渠道组织构造channelmanagement渠道治理channelobjectives渠道目的channelofdistribution分销渠道channelpower渠道权力channel-controlstrategies渠道操纵战略channel-designdecisions渠道决策channel-managementdecisions渠道治理决策channelsofcommunication传播渠道choicecriteria选择标准closingasale完毕销售clothingretailers服装零售商co-branding结合品牌codeofethics（职业）道德标准coercivepower强迫权cognitivedissonance认识的不协调collectionofdata数据搜...
