东北农业大学学士学位论文学号：【单击此处输入学号】招商银行发展战略研究StudyonthedevelopmentstrategyofChinaMerchantsBank学生姓名：【单击此处输入学生姓名】指导教师：【单击此处输入指导教师姓名】所在院系：经济管理学院所学专业：【单击此处输入专业名称】研究方向：【单击此处输入研究方向】东北农业大学中国·哈尔滨2016年5月摘要把城市的信用社整合起来的，在此基础之上形成商业银行，怎样的八自身变得更为强大，是每一个城市商业银行最关心的问题，招商银行位于全国100多个城市商业银行中的中上水平，其存在的问题并找到了相应的对策来解决这些问题,既能够使招商银行的发展加快，又能也可以是其他城市商业银行发展作为参考，有很强的代表性。本人结合招商银行的实际工作,并提出了关于发展战略的一些建议，但由于能力有限，需要在文章中加以改进请老师指正。关键词：对策招商商业银行StudyonthedevelopmentstrategyofChinaMerchantsBankAbstractThecitycreditcooperativesintegrated,commercialbanksformedonthebasisofthis,theeightitselfhowtobecomemorepowerful,iseachcitycommercialbanksaremostconcernedabouttheissue,HankouCityCommercialBankinthecountrymorethan100citycommercialbanksinthelevel,theexistingproblemsandthecorrespondingthecountermeasurestosolvetheseproblems,notonlycanmakethedevelopmentofHankoucitycommercialbanktoaccelerate,butalsocanbeusedasreferencefortheothercitycommercialbankdevelopment,haveverystrongrepresentative.IusedinthemasterofBusinessAdministration(MBA)inthestudyofknowledge,combinedwiththeactualworkofHankouCityCommercialBank,andputsforwardsomesuggestionsaboutthedevelopmentstrategy,butbecauseoflimitedcapacity,needstobeimproved.Inthearticle,pleasetheteacher.Keywords:Theinvestmentstrategyofcommercialbanks目录摘要............................................................................................................................................IAbstract............................................................................................................................................II1绪论........................................................................................................................................1论文选题的背景和意义...................................................................................................1国内外研究现状...............................................................................................................2参考文献综述...................................................................................................................2研究方案...........................................................................................................................32招商银行内外部战略要素分析..........................................................................................4城市商业银行优势(strength)分析..............................................................................4城市商业银行和缺点（Weakness）分析......................................................................4城市商业银行机会(opportunity)分析..........................................................................5城市商业银行威胁(threads)分析..................................................................................63招商银行战略要素综合评价...............................................................................................7国内宏观环境分析...........................................................................................................7地域...
