台湾智慧卡行销专题个案分析指导教授：赖明弘教授学生：11914065游崴凌11914094黄喜燕目录壹、臺灣智慧卡股份有限公司之簡介與經營模式........................1一、公司簡介......................................................11.What..........................................................12.Where.........................................................13.Who...........................................................14.When..........................................................15.How...........................................................16.Why...........................................................17.Howmuch......................................................1二、經營模式......................................................2貳、大方向的正確性與執行現況......................................3一、使命..........................................................3二、目標..........................................................3(一)長期目標：..................................................3(二)中期目標:...................................................3(三)短期目標：..................................................3三、現行決策......................................................3參、公司及競爭者共同面對的總體環境................................3一、經濟環境......................................................3二、人口統計環境..................................................4三、自然環境......................................................5四、科技環境......................................................6五、政治法律環境..................................................7六、社會文化環境..................................................8肆、產業環境.....................................................10一、產業概況.....................................................10二、市場結構.....................................................11三、未來趨勢.....................................................12伍、公司本身.....................................................13一、公司之營運項目...............................................13二、公司沿革.....................................................13三、公司在市場上的行銷實力.......................................14四、公司競爭優劣勢...............................................14五、目標市場定位及行銷4P之評估..................................14(一)目標市場定位..............................................14(二)行銷4P....................................................14陸、公司的其他個體環境...........................................15一、顧客.........................................................15二、競爭者.......................................................16三、供應商.......................................................16四、行銷中間機構.................................................17五、公眾.........................................................17柒、組織及其他企業機能...........................................17一、企業文化.....................................................17二、財務管理現況.................................................17三、服務管理現況.................................................17四、人力資源管理現況.............................................18五、研發管理現況.................................................18捌、綜合分析.................................................
