目录1项目概况..........................................................................................................................................................52市场调研...........................................................................................................................................................72.1沈阳市房地产市场状况调查.....................................................................................................................72.1.1沈阳市居民住房消费意愿分析..............................................................................................................72.2沈阳市相关的政策法规............................................................................................................................82.3沈阳市的房地产价格................................................................................................................................92.3.12003年1月沈房市场综述.................................................................................................................92.3.22003年2月沈房市场综述...............................................................................................................112.3.32003年3月沈房市场综述...............................................................................................................123项目分析.........................................................................................................................................................153.1自身项目分析..........................................................................................................................................153.1.1公司背景：.......................................................................................................................................153.1.2项目自身优势...................................................................................................................................153.1.3项目自身劣势...................................................................................................................................173.2竞争项目分析..........................................................................................................................................173.3目标客户分析—居民住房消费需求预测...............................................................................................183.3.1房地产的未来发展趋势—我国住宅建设面向中低收入家庭........................................................183.3.2沈阳市居民住房消费层次分析........................................................................................................183.3.3购房者年龄分析...............................................................................................................................193.3.4购房者对环境的要求........................................................................................................................194推广策略.........................................................................................................................................................204.1推出时机策略..........................................................................................................................................204.2楼盘定价策略：..........................................................
