IDC市场营销策略研究VIP免费

毕业论文（设计）题目：59互联的营销策略研究系部名称：商学系专业班级：营销093学生姓名：xxx学号：200904024326指导教师：刘忠广教师职称：副教授2013年5月24日摘要随着互联网经济的不断发展,作为互联网基础设施的IDC(InternetDataCenter,互联网数据中心)业务发展也越来越受到互联网行业经营者及电信运营商的重视。从电信运营商的角度来看,发展IDC业务是提高业务收入、挖掘发展潜力的重点，从社会经济的角度来看,发展IDC业务将为互联网行业及各行各业的信息化提供优质高速的发展平台,对提高全民信息化水平具有深远的意义[1]。本文首先分析了IDC产业的运营模式，然后对IDC市场发展的特点和现状以及存在的问题，市场竞争格局和服务商竞争态势进行进一步分析，对59互联的IDC业务进行了深入的分析，较全面地阐述了IDC业务发展的脉络和存在的问题。并在以上论述的基础上提出了处于宽带产业核心地位的IDC运营商的战略定位和市场策略，对59互联的IDC业务进行了产品策略、价格策略、分销策略、服务策略等方面的分析。最后对IDC产业的发展进行了进一步的思考，预测了我国IDC产业发展趋势，对59互联的IDC业务发展提出建议。关键词：IDC,营销策略,竞争态势,业务环境59hulian'ssalesstrategyresearchAbstractWiththecontinuousdevelopmentoftheInterneteconomy,astheInternetinfrastructureofIDC(InternetDataCenter,Internetdatacenter)businessdevelopmentalsomoreandmoreattentionoftheInternetindustryoperatorsandtelecomoperators.Fromthepointofviewoftelecomoperators,IDCbusinessdevelopmentistoimprovethebusinessincome,miningthedevelopmentpotentialofthekey,fromtheperspectiveofsocialeconomy,thedevelopmentofIDCoperationswillbeinformationfortheInternetindustryandallwalksoflifetoprovidequalityhigh-speeddevelopmentplatform,toimprovetheinformationlevelhasfar-reachingsignificance.Atfirst,thispaperanalyzedtheoperationmodeoftheIDCindustry,thentheIDCmarketdevelopmentcharacteristicsandstatusquoandtheexistingproblemsofmarketcompetitionandservicecompetitionsituationforfurtheranalysis,about59interconnectedIDCbusinesshascarriedontheIn-depthanalysis,thispaperexpoundsthecomprehensiveIDCbusinessdevelopmentvenationandtheexistingproblems.AndproposedonthebasisofdiscussionaboveIDCoperatorofthebroadbandindustryattheheartofthestrategicpositioningandmarketingstrategy,59interconnectionofIDCoperationsfortheproductstrategy,pricestrategy,distributionstrategy,servicestrategy,etc.FinallyhascarriedonthefurtherthinkingonthedevelopmentofIDCindustry,forecaststheIDCindustrydevelopmenttrendinourcountry,putsforwardSuggestionsfor59interconnectedIDCbusinessdevelopment.Keywords:IDC,salesstrategy,competitivesituation,thebusinessenvironment目录1引言.............................................................................................................................................................11.1选题的背景及意义........................................................................................................11.2研究的思路和结构........................................................................................................1259互联IDC业务市场营销环境分析.....................................................................................32.1IDC运营模式分析.........................................................................................................32.2IDC产业市场分析.........................................................................................................32.2.1IDC产业发展特点.....................................................................................................42.2.2IDC...