TRAININGACTIVITYOUTLINE培训活动纲要Task任务：MarketingCommunicationsMonthlyPresentation公关部月度汇报展示Code序号：OH-SM-MC-A101Objectives目的：Attheendofthissession,eachtraineewillbeabletofullyunderstandhowtoconductMarketingCommunicationsMonthlyPresentation.在此培训结束后，每一个学员都要了解公关部经理月度汇报展示的内容和程序。Standard标准：SeeAttachedS&P.参见后附标准与程序。Resources培训器材：Whiteboard&MarkPen。白板、马克笔。Method培训方式TrainingSteps培训步骤Time时间Lecture讲座式GroupDiscussion小组讨论TheMonthlyMarComPresentationistoreviewthePublicRelations&Advertisingissues.Itisthebestchancetocommunicatewiththehotelmanagementanddepartmentsconcerned.公关部经理月度汇报展示会是回顾当月公关广告事项的会议；同时也是公关部与饭店领导层和部门经理沟通的最佳机会。Bypresentingfiguresanddata,theMarComManagerwillanalyzethecurrentmarketsituation,raisehisconcernsandlistentocommentsfromotherdepartments.Thisincludes:a.MediaImpressionb.Advertisementc.PromotionalCollateral&Distributiond.MarketandMediasituationanalysise.PublicRelationsactivitiesf.Customerfeedbackg.Overviewandproposal通过数据展示，公关部经理分析当前的市场情况，同时提出部门所关心的问题或是听取其它部门的意见，这包括：a.媒体宣传指数b.广告c.促销宣传资料及分发d.市场及媒体分析e.公关部活动f.客人反馈g.回顾及建议2min2分钟10min10分钟第2页共2页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共2页1.MicrosoftPowerPointwillbeusedtomakethepresentationsuccinctandexplicit.使用投影仪使展示简洁明了。2.Thepresentationwilllastnomorethan45minutes.3.展示不超过45分钟。4.Refertotheprocedures1-7参看程序1-7条。5.Question.提问a.Whataretobecoveredinthepresentation?展示会的内容有哪些？b.Whatshouldbedonetoprepareforthepresentation?展示会需要做哪些准备工作？6.Summarywithemphasisonthecontentsofthepresentation.总结时将重点放在展示的内容上。10min10分钟15min15分钟10min10分钟8min8分钟
