“居安客房地产”网络营销策划书第1页共21页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共21页目录一、需求及可行性分析...........................................................................................................................1二、市场调查及竞争对手分析...............................................................................................................12.1全国房地产市场概况.....................................................................................................................12.2昆明市房地产市场状况分析.........................................................................................................22.3分析目的.........................................................................................................................................62.4竞争对手分类.................................................................................................................................6三、预算及投资分析...............................................................................................................................73.1网站预算.........................................................................................................................................73.2网站维护报价.................................................................................................................................8四、网站建设...........................................................................................................................................94.1域名注册.........................................................................................................................................94.2主机选择.......................................................................................................................................104.3网站备案.......................................................................................................................................104.4程序开发或程序选择....................................................................................................................114.5文件上传.......................................................................................................................................124.6域名解析.......................................................................................................................................12五、网站运营和推广和面临的困难.....................................................................................................125.1网站营销推广...............................................................................................................................125.1.1添加网页标题........................................................................................................................125.1.2添加描述性META标签........................................................................................................125.1.3在网页粗体文字，一般为文章标题中也填上你的关键词................................................125.1.4确保在你的正文第一段就出现关键词................................................................................125.1.5导航设计要易于搜索引擎搜索............................................................................................135....
