诚信严谨勤奋创新[巅峰营销策划书][针对原声影音工作室制作][[团队成员：左思慧、胡敏、李奕、熊晶晶、周勇]诚信严谨勤奋创新目录第一章执行总结...........................................................................................................................11.1策划摘要.............................................................................................................................11.2营销推广预算表.................................................................................................................31.3目标期望.............................................................................................................................3第二章环境分析.............................................................................................................................52.1公司背景............................................................................................................................52.2宏观环境............................................................................................................................62.3微观环境.............................................................................................................................8第三章消费者行为.......................................................................................................................113.1消费者行为6W2H分析...................................................................................................113.2刺激-反应模式..............................................................................................................一五第四章SWOT分析....................................................................................................................164.1SWOT分析......................................................................................................................164.2SWOT简图......................................................................................................................194.3应对劣势和威胁的战略分析...........................................................................................20第五章STP分析...........................................................................................................................215.1市场细分...........................................................................................................................215.2目标市场的选择...............................................................................................................265.3市场定位...........................................................................................................................285.4STP分析的创新应用.......................................................................................................31第六章4PS策略............................................................................................................................326.1产品策略...........................................................................................................................336.2定价策略...........................................................................................................................426.3渠道策略...........................................................................................................................456....
