南通星湖101商业项目营销策划报告-108页-易居VIP专享VIP免费

星湖101商业项目策划报告2008年5月目录南通星湖101项目成功要素............................................1一、生活决定商业地产......................................................2二、商业地产运作前应具备的条件............................................31．前期的市场定位工作组...............................................32．专业的顾问团队.....................................................43．优秀的招商团队.....................................................44．优秀的经营管理团队.................................................55．优秀的项目规划方案设计组...........................................5三、商业地产运作的成功要素................................................61．星湖101已拥有的成功要素...........................................62．星湖101欠缺的成功要素............................................11四、项目成功要素综述.....................................................16南通星湖101项目市场租金...........................................18一、影响市场租金的因素...................................................191．地理位置..........................................................192．交通状况..........................................................193．环境..............................................................204．周边租金状况......................................................215．商业业态..........................................................216．商铺房型面积......................................................227．商业配套..........................................................238．经营管理..........................................................249.HOPSCA案例——六本木新城.........................................25二、综述.................................................................291．强强联手..........................................................292．放水养鱼..........................................................293．培育市场..........................................................294．提升管理..........................................................30南通星湖101项目市场供应...........................................31一、南通市目前的商业格局.................................................321．南大街商圈........................................................322．桃坞路商圈........................................................333．工农路青年路餐饮一条街............................................334．外环北路商圈......................................................345.通州市金游城......................................................346．南通商业格局对星湖101项目的影响..................................35二、南通商业供应概况及分析...............................................361．南通商业供应情况..................................................362．业态分析..........................................................37三、南通商业盈利模式研判.................................................391．商业地产盈利模式..................................................392．南通商业的盈利模式................................................42四、市场综述.............................................................43南通星湖101项目市场发展趋势预测...................................44一、南通经济发展趋势.....................................................451.南通市社会经济建设现状............................................452．...