内容摘要近年来我国的市场经济经历了长期持续的高速发展，世界贸易组织的加入给我国经济的发展带来多重机遇和挑战。专家指出，中国经济再次腾飞的关键在于中小企业的良性发展，而中小企业要良性发展就必须学会“两条腿走路”，既要做好资本市场的运营，又要做好产品的市场推广。市场推广不是一个出名的名词概念，不是由那个科学家提出的，如市场公关/市场推销。它的产生是在市场的发展和进步中演进出来的，是指对某个产品的性能特点进行宣传介绍，是使消费者接受、认可、购买，是销售、营销的手段和方式。本人在阅读大量文献资料的基础上，从市场推广的概念、表现形式入手，以XX木业有限公司旗下的新型装饰板的市场推广方法为研究对象，对其发展现状及市场特征进行详细全面地分析和探索研究，即从专业的角度分析市场推广对一司产品迅速走向市场产生着不可忽视的积极作用，同时重点分析研究该公司对其新产品市场推广方法中出现的问题，以期能对其经营方式及推广方法有所帮助，学以致用。最后，针对其新产品市场推广方法的现实状况，提出相应的对策和建议。关键词中小企业网络推广展览会目录内容摘要····································································································II一、理论概述·····························································································1（一）市场推广的内涵···············································································11．市场推广的概念·················································································12．市场推广的特点·················································································13．市场推广与营销的区别········································································2（二）本课题研究的基本框架、方法及思路····················································2二、市场现况·····························································································2（一）企业概要························································································2（二）主要产品及业务范围·········································································2（三）XX木业新型装饰板产品优势······························································3（四）国内装饰板市场概况·········································································3三、市场推广现状及存在的问题·····································································4（一）目前采用的推广方法·····································...
