大型连锁超市的竞争优势研究报告VIP免费

易初莲花大型连锁超市的竞争优势研究报告易初莲花大型连锁超市的竞争优势研究报告目录摘要.................................1ABTSTRACT.............................21.概述................................31.1引言.............................................................31.2研究理论和方法...................................................41.3论文结构.........................................................42.零售业态发展规律与中国零售业的发展..52.1本章目的.........................................................52.2零售业与零售业态.................................................52.2.1定义.......................................................52.2.2零售业态的演变.............................................92.2.3零售业发展相关理论........................................112.3西方零售业的发展现状及趋势......................................132.3.1世界零售业的发展现状......................................132.3.2西方零售业的发展趋势......................................142.4零售业在中国的发展..............................................152.4.1中国零售业的历史回顾......................................162.4.2WTO与中国零售业的开放....................................162.4.3外资进入中国零售业现状....................................172.4.4中国零售业现状及发展预测..................................193.竞争优势理论.......................223.1竞争优势的意义..................................................223.2竞争力与竞争优势的来源..........................................223.3关于核心竞争力..................................................254.易初莲花的竞争优势分析.............274.1波特的竞争优势..................................................274.2价值链分析法与竞争优势..........................................274.3易初莲花的价值链................................................284.4九种价值活动对竞争优势的影响....................................295.易初莲花建立竞争优势的具体实践.....355.1易初莲花要做生鲜加强型超市......................................35-1-易初莲花大型连锁超市的竞争优势研究报告5.1.1生鲜、生鲜超市、生鲜加强型超市............................355.1.2为什么要加强生鲜..........................................375.1.3易初莲花如何加强生鲜营销..................................385.2易初莲花的自有品牌战略..........................................405.2.1什么是自有品牌战略........................................405.2.2零售业发展自有品牌商品的意义..............................415.2.3易初莲花如何发展自有品牌..................................425.3易初莲花的规模竞争和选址特色....................................445.3.1规模竞争..................................................445.3.2选址......................................................455.4易初莲花的运营模式与营运创新....................................475.5易初莲花的DC和IT系统..........................................495.5.1易初莲花的DC..............................................495.5.2易初莲花的IT系统.........................................505.6易初莲花的人才战略..............................................535.7易初莲花的客户服务..............................................556.易初莲花竞争优势的持续性分析.......586.1零售企业成本优势持续性的分析....................................586.2零售企业差异化优势持续性的分析..................................596.3易初莲花保持竞争优势的可行举措..................................60总结..........