第1页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共8页更多企业学院：《中小企业管理全能版》183套讲座+89700份资料《总经理、高层管理》49套讲座+16388份资料《中层管理学院》46套讲座+6020份资料第2页共8页第1页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共8页《国学智慧、易经》46套讲座《人力资源学院》56套讲座+27123份资料《各阶段员工培训学院》77套讲座+324份资料《员工管理企业学院》67套讲座+8720份资料《工厂生产管理学院》52套讲座+13920份资料《财务管理学院》53套讲座+17945份资料《销售经理学院》56套讲座+14350份资料《销售人员培训学院》72套讲座+4879份资料更多企业学院：《中小企业管理全能版》183套讲座+89700份资料《总经理、高层管理》49套讲座+16388份资料第3页共8页第2页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共8页《中层管理学院》46套讲座+6020份资料《国学智慧、易经》46套讲座《人力资源学院》56套讲座+27123份资料《各阶段员工培训学院》77套讲座+324份资料《员工管理企业学院》67套讲座+8720份资料《工厂生产管理学院》52套讲座+13920份资料《财务管理学院》53套讲座+17945份资料《销售经理学院》56套讲座+14350份资料《销售人员培训学院》72套讲座+4879份资料1.PleasedrawthepyramidofMaslow’shierarchyofneedsandtrytoillustrate.Apersontriestosatisfythemostimportantneedfirst.Whenthatneedissatisfied,itwillstopbeingamotivatorandthepersonwillthentrytosatisfythenextmostimportantneed.Physiologicalneeds,theyconsistofneedforoxygen,food,water,andarelativelyconstanttemperature.Safetyneeds,whenallphysiologicalneedsaresatisfied,theneedforsecuritycanbecomeactive.Adulthavelittleawarenessoftheirsecurityneedsexceptintimesofemergencyorperiodsofwidespreadrioting(暴动).Childrenoftendisplaythesignsofinsecurityandtheneedtobesafe.Socialneeds,whentheneedsforsafetyandforphysiologicalaresatisfied,theneedforlove,affection,andbelongingnesscanemerge.Peopleseektoovercomefeelingsoflonelinessandalienation(疏离).Thisinvolvesbothgivingandreceivinglove,affectionandthesenseofbelonging.Esteemneeds,whenabovethreeneedsaresatisfied;theneedsforesteemcanbecomedominant.Theseinvolveneedsforbothself-esteemandfortheesteemapersongetsfromothers.Self-actualizationneeds,whenalloftheforegoing(上面提到的)needsaresatisfied,thentheneedforself-actualizationactivated.Self-actualizationasaperson’sneedtobeanddothatthepersonwas“borntodo”.Theseneedsmakethemselvesfeltinsignsofrestless,becausetheydon’tknowwhatrestlessness（坐立不安）isabout.2.WhatisthePESTanalysis?APESTanalysisofthecompany’smicroenvironmentsfactorswillbemadeinthis第4页共8页第3页共8页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共8页section.PESTanalysisinvolvesidentifyingthepolitical,economical,socialandtechnologicalinfluencesonanorganization.P—politicalenvironmentE—economicalenvironmentS—socioculturalenvironmentT—technologicalenvironment3.Useanexampletoexplainthreelevelsofbenefitsintermsofproductanalysis.AParkerfountainpen,theproductanalysiswouldbe:CoreBenefit,WritingimplementforcommunicationRealProduct,AphysicalfountainpenEnhancedProduct,Brandidentity,guaranteeperiod,repairandmaintenanceservice4.What’sPLC?(产品生产周期)Aproduct’slifecyclecanbedividedintofourstages.Introductionstageisaperiodofslowsalesgrowthastheproductbeingintroduceinthemarket;thisisthemostexpensivestage.Growthstageisaperiodofrapidmarketacceptanceandincreasingprofiles.Theproductisestablishingitselfinthemarketandsalesareincreasingov...
