【绝密】爱逛时尚导购网www.aig365.com商业计划书二〇〇八年三月目录第一章摘要.....................................................................................................................................6（一）网站简介......................................................................................................................7（二）网站与传统零售的优势对比.....................................................................................101购物方式（消费者）.............................................................................................102营销模式（商家）.................................................................................................113与商家的业务合作模式.........................................................................................124支付模式......................................................................................................................13（三）网站实施进度表.........................................................................................................14第二章公司简介...........................................................................................................................15（一）概况............................................................................................................................15（二）人力资源体系............................................................................................................161管理成员介绍.......................................................................................................162组织结构（筹建中）...........................................................................................183组织机构职能描述...............................................................................................19第三章市场分析...........................................................................................................................20（一）营销环境....................................................................................................................20（二）消费者分析................................................................................................................22（三）本埠市场定位与细分.................................................................................................251、目标商家定位与调研分析......................................................................................252、目标客户群定位与调研分析..................................................................................253、问卷调研分析..........................................................................................................26第四章竞争分析...........................................................................................................................28(一)宏观市场格局与发展趋势.........................................................................................281、C2C市场分析.........................................................................................................292、B2C市场分析.........................................................................................................31(二)竞争对手分析............................................................................................................33(三)SWOT竞争态势分析...............
