市场销售管理手册目录…第1章销售部门的职能与销售经理的职责（上、下）.....................................................................................11.1销售部门的职能................................................................................................................................11.2销售经理的职责................................................................................................................................41.3销售管理的职能................................................................................................................................61.4销售经理的角色................................................................................................................................8第2章销售经理的知识背景（上、中、下）...................................................................................................122.1市场营销..........................................................................................................................................122.2财务基本知识..................................................................................................................................182.3管理基本原理..................................................................................................................................282.4经济基本知识..................................................................................................................................332.5销售管理的职业道德......................................................................................................................38第3章销售经理的技能（上、下）...................................................................................................................433.1商务活动中的基本准则..................................................................................................................433.2销售经理的基本技能......................................................................................................................443.3商务技能..........................................................................................................................................453.4言语沟通策略..................................................................................................................................513.5非言语沟通......................................................................................................................................533.6谈判策略..........................................................................................................................................553.7管理下属..........................................................................................................................................58第4章市场调研（上、中、下）.......................................................................................................................624.1为什么要进行市场调研..................................................................................................................624.2市场调研的内容..............................................................................................................................644.3市场调研步骤.......................................................................................................
