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第1页共11页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共11页广告英语大全社论式广告advertorial倡导广告advocacyadvertising伏击式营销ambushmarketing视听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement企业广告corporateadvertising企业识别广告corporateidentityadvertising展品exhibits危机管理crisismanagement娱乐entertainment特写featurearticles内部通报houseorgan以货代款inkind机构广告institutionaladvertising游说lobbying慈善行为philanthropy前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation新闻简报news/pressrelease意见抽样opinionsampling招贴posters传媒炒作pressagentry传媒工具press/mediakit公共事务publicaffairs公共关系户publicrelations公众publics公共关系广告publicrelationsadvertising宣传publicity招聘广告recruitmentadvertising声望经营reputationmanagement撰写讲演稿speechwriting赞助sponsorship时间表avails赛场营销venuemarketing新闻通报录像videonewsrelease受众构成audiencecomposition执行证明书affidavitofperformance受众占有率audienceshare无线电视broadcastTV一刻平均听众数averagequarter-houraudience一刻平均收听率averagequarter-hourrating一刻平均占有率averagequarter-hourshare交换辛迪加bartersyndication有线电视cableTV单位成本CPP千人成本CPM累积听众数cumulativepersons累积收听率cumulativerating时段组合day-partmix预定市场区域designatedmarketareas班车时间drivetime首播辛迪加first-runsyndication毛评点grossratingpoints开机家庭HUT存货inventory形象移植imagerytransfer信息式广告informercial互相连接interconnect手册brochures地方时间localtime赔偿条件make-goods广播电视网networks受众总数totalaudience网外辛迪加off-networksyndication视听率调查服务公司ratingservices赞助sponsorship协办participationbasis占位价格preemptionrate黄金时段primetime节目式广告PLA节目收率视programrating节止编排形式programmingformats电台指定时间run-of-station点播广播spotannouncement点播广播spotradio总体受众计划totalaudienceplan第2页共11页第1页共11页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共11页电视家庭TVHH特高频UHF甚高频VHF广告网络adnetworks广告查询adrequest横幅广告banner阔幅说明书broadsides商业回邮件businessreplymail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM点进率click-throughs分类广告Web站classifiedadWebsite点击率clickrate编辑名录compiledlists小甜饼cookies立体创意直邮creativedimensionaldirectmailing直接电脑DirectPC数字互动媒介digitalinteractivemedia直邮广告direct-mailadvertising折页folders主页homepages专属名录houselists内部刊物houseorgans互动电视interactiveTV互联网Internet互联网服务供应商Internetserviceprovider插播广告interstitial关键词keyword电脑亭kiosk信件公司lettershop名录经纪人listbroker明信片postcards邮件反应名录mail-responselists推播技术pushtechnology销售信函salesletters搜索引擎searchengines邮简self-mailers赞助sponsorship公告书statementstuffersWeb浏览器Webbrowser网页WebpageWeb电视WebTV万维网WorldWideWeb广告调查advertisingresearch态度测试attitudetests中心场所测试centrallocationtests混杂测试cluttertests直接提问法directquestioning试验法experimentalmethod小组讨论focusgroup正试调查formalresearch成见效应haloeffect查询测试inquirytests深度访问in-depthinterview非正式/试调查informalresearch营销调查marketingresearch深度调查技术intensivetechniques营销信息系统marketinginformationsystem,MIS市场markets媒介种类mediaclass媒介调查mediaresearch媒介细分mediasubclass媒介单位mediaunits媒介载体mediavehicles产品merchandise讯息message动机motives...