媒介研究常用术语解析VIP免费

第1页共14页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共14页媒介研究常用术语解析AcCont(000)累积接触度(以千人为单位)AccumulatedContactsin000's指多个载体所到达的总人次，以千人次表示，也即多个载体的接触度之和。Theaccumulatednumberofindividualsreachedbyaplanofsupportsexpressedinthousands.公式:AcCont(000)=计划中每个载体的接触度(以千人为单位)之和Formula:AcCont(000)=SumofCont(000)foreachsupportsinaplanAcCost累积成本AccumulatedCost计划中各载体广告段位的累积价格。Thetotalratecardcostforaplanofsupports.公式:AcCost=计划中每个载体的成本之和Formula:AcCost=SumofthecostforeachsupportintheplanAcCost/GRP累积每收视点成本(也称累积每毛评点成本)AccumulatedCostperratingpoint(alsoknownasAcCostperGRP)每个载体的广告成本除以累积毛评点数。ThesumofthecostsofeachsupportdividedbythenumberofAccumulatedGRPs.公式:AcCost/GRP=累积成本/累积毛评点Formula:AcCost/GRP=AcCost/AcGRPAcCost/Cont累积每千人成本(以千人为单位)AccumulatedCostperthousand(alsoknownasAcCostperthousand)计划中各载体分别到达一千人次所需的累积成本，以元表示。Theaccumulatedcostoftheplanofsupportsforeveryonethousandaccumulatedcontacts,expressedincurrencyunits.公式：AcCost/Cont=累积成本x1000/累积接触度(000)Formula:AcCost/Cont=AcCostx1000/AcCont(000)AcDuration累积时长AccumulatedDuration计划中各载体的累积持续时间或长度，以秒表示。Theaccumulateddurationorlengthofaplanofsupports,expressedinseconds公式:AcDuration=计划中每个载体的时长之和Formula:AcDuration=Sumofthedurationsofeachsupportsinaplan.AcGRP累积收视率(以百分比为单位)(也称累积毛评点)AccumulatedRatingsin%(alsoknownasAccumulatedGrossRatingPoint)累积接触度(以千人为单位)除以推及人口，以百分比表示。TherelationbetweenthenumberofAccumulatedContactsinthousandsdividedbytheUniverse,expressedinpercentage.公式:AcGRP=累积接触度(000)/总体推及人口Formula:AcGRP=AcCont(000)/UniverseCov(000)覆盖率(以千人为单位)AccumulatedReachin000'sforaSeriesofSupports指特定的媒介计划（广告投放计划）实施时所能达到的不重复的观众人数，以千人表示。Thetotalnumberofindividuals,expressedinthousands,whohaveviewedatleastoncewithinacampaignoraplanofsupports.Formula:Cov(000)=Sumofthecontactsin000'sforsupportsCov%覆盖率(以百分比为单位)AccumulatedReachin%foraSeriesofSupports指特定的媒介计划（广告投放计划）实施时所能达到的不重复的观众人数占总体电视推及人口的百分比。Thetotalnumberofindividualswhohaveviewedatleastoncewithinacampaignoraplanofsupports,expressedasapercentage.Formula:Cov%=Sumofthecontactsin000'sforsupports/UniverseofthechosentargetTgAfin%集中度Affinity(alsoknownasConversion)目标观众(如15到34岁的人群)的收视率(%)与参照观众(如所有4岁以上的人口)的收视率(%)之间的关系指数。注意：用户可选择参照观众。Anindexoftherelationshipbetweentheratingin%foratargetaudience(i.e.All15-34)andforareferenceaudience(i.e.AllIndividuals4+).Note:Theusercanchoosethereferenceaudience.公式:TgAfin%={目标观众收视率(%)/参照观众收视率(%)}x100Formula:TgAfin%=(Rtg%forthetargetaudience/Rtg%forthereferenceaudience)x100AvFid平均忠实度AverageFidelity反映观众平均忠诚度的指数，以百分比表示，最小值与最大值分别是0%和100%。注意：指数越高，观众对特定时段越忠实。第2页共14页第1页共14页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共14页Anindexshowingtheaverageloyaltyofviewers,expressedasapercentagewithaminimumandmaximumresultof0%and100%respectively.Note:Thehighertheindex,theviewersaremoreloyalforthespecifiedperiodandconditionsonanaverag...