心理资本对销售人员组织承诺影响的实证研究VIP专享VIP免费

目录1绪论·······························································································11.1研究背景·················································································11.2研究意义·················································································21.2.1理论意义········································································21.2.2现实意义········································································31.3研究思路与方法········································································41.4研究内容与框架········································································52相关研究文献综述·············································································82.1心理资本·················································································82.1.1心理资本的提出·······························································82.1.2心理资本的概念·······························································92.1.3心理资本的维度与测量·····················································122.1.4心理资本的研究小结························································152.2组织承诺···············································································162.2.1组织承诺的涵义······························································162.2.2组织承诺的维度······························································182.2.3组织承诺的测量······························································202.2.4组织承诺的研究小结························································212.3心理资本与组织承诺的相关研究·················································212.4文献评述···············································································223研究设计与实施··············································································243.1研究构想··...