第1页共22页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共22页营销策划课程作第2页共22页第1页共22页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共22页业学院:经济管理专业班级:市场0802姓名:邱叶学号:310810070208指导老师:王春娅“双汇”市场调研方案..................................................................................................3一.调研方案:........................................................................................................3“双汇”问卷调查...................................................................................................4调研报告........................................................................................................................7摘要.........................................................................................................................7一.引言.................................................................................................................71.1调研背景....................................................................................................81.2调研人员....................................................................................................8二.分析与结果.....................................................................................................82.1背景原因....................................................................................................82.2问卷结果分析............................................................................................9三.结论及建议...................................................................................................11四.调研方法.......................................................................................................11五.局限性...........................................................................................................11六.附录(调查问卷).......................................................................................12双汇营销诊断书..........................................................................................................14一.双汇营销现状与问题.............................................................................141.1企业背景及市场现状..............................................................................141.2企业发展中存在的安全问题..................................................................15第3页共22页第2页共22页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第3页共22页二.原因分析.......................................................................................................15三.完善措施.......................................................................................................16重塑双汇品牌形象......................................................................................................17一.纲要...............................................................................................................171.1背景..........................................................................................................171.2策划内容..................................................................................................171.3策划人员............................................................................................