题目:金融危机环境下笔记本电脑中国市场的推广策略研究——以华硕EeePC为例院系名称：专业班级：学生姓名：学号：指导教师：教师职称：摘要金融危机的爆发对全球经济都造成了不同程度影响，对我国的IT行业，笔记本行业更是影响深远。为了安全的渡过此次金融危机，各个笔记本厂商想出了各种办法应对金融危机，上网本的推出和超乎想象的发展速度，为各个笔记本厂商带来了希望，成为他们拼命抢夺的救命稻草。但是调查研究的数据并不容非常的乐观，上网本市场不仅面临着机遇也面临着众多的威胁：随着IT行业的发展，新的平台开始出现，3G笔记本也争相面世，加上这块大蛋糕已经被各大厂商看中，上网本的市场竞争惨烈。本文研究了金融危机对我国IT行业的影响，笔记本行业的影响，重点分析了在金融危机环境下飞速发展的新的领域——上网本。上网本自2007年上市以来，经历了市场的质疑，业界的抨击，但最终以其惊人的销售业绩和强大的市场发展势头赢得了行业的肯定和追捧。至今，上网本已经受到了很多家笔记本厂商的青睐，各大笔记本厂商为了抢夺这块大蛋糕，以各种方式推广上网本，并不断的开发更加高新的产品，以满足消费者的需求，占领上网本市场。但是，从目前的上网本市场来看，取得了不错业绩的有华硕，宏基，联想等品牌，各大品牌都有自身的独特的优势。本文在金融危机的背景下，重点以华硕的上网本市场推广为例进行研究，对比分析了宏基、联想等品牌的上网本，通过实证法、文献搜集等方法进行研究分析，以4P和4V理论为研究模型，最终得出在金融危机下，如何更好的进行上网本市场的推广，并扩展到整个笔记本行业，更深一步的分析列整个笔记本行业该如何应对金融危机。关键词：金融危机笔记本推广策略华硕TitlethemarketingstrategiesofnotebookinChinaintheenvironmentoffinancialcrisis—takeEeePCofASUSasanexampleAbstractTheoutbreakoffinancialcrisisontheglobaleconomyhaveresultedinvaryingdegrees,especiallyontheITindustryandnotebookindustryinChina.Inordertogothroughthefinancialcrisissafely,thevariousnotebookmanufacturerscameupwithavarietyofways.theintroductionofthemini-notebookandthepaceofdevelopmentbeyondimaginationbringhopetoallthenotebookmanufacturers,andthemini-notbookhavebecomethelife-savingstrawwhichtheysnatchdesperately.However,manyresearchdatatellsit’snotveryoptimistic,theInternetnotonlyfaceswiththemarketopportunities,butalsofaceswithmanythreats:WiththedevelopmentofITindustry,manynewplatformbegintoappear;3Gnotebookcometothemarkettoo.Additionally,thisbigCakehasbeenchosenbymanymanufacturers,thecompetitionofthemarketbegintosharply.ThisarticlestudiedtheimpactofthefinancialcrisisontheITindustryandthenotebookindustry.Thearticlefocusedonanewareawhichdevelopedrapidlyintheenvironmentoffinancialcrisis,thatisnetbook.Since2007whenthenetbookcometotheearth,itreceivedmanyquestionsandattackfromthemarketandtheindustry.Goodtothelast,netbookwontherecognitionandpursuitoftheindustry,justbyitsstartlingandstrongsalesmomentum,andrapidlydevelopment.Tillnow,netbookhasgotalotofappreciationofmanymanufacturers.Tograbthisbigcake,eachmanufacturetooksomanywaystopromotethenetbook,also,theycontinuouslydevelopnewproducttosatisfymorecustomers.However,inthisnetbookmarket,thebetteronesareASUS,ACCER,andLENOVO,whohavetheirowngoods.ThisarticlefocusedontheexempleofASUS’snetbooknamedEeePC.ThenanalyzedotherbrandsbycomparingASUSwithACCERandLENOVO.Thisarticleuseempiricalmethod,documentcollectionmethodandotheronestostudy.Thisarticletake4Pand4Vasthetheoreticalmodel.Intheend,thearticlegottheconclusionofhowtopromotenetbookbetter,andextendedtotheentirenotebookindustry,howtoduewiththefinancialcrisis.Keywords：financialcrisismini-notebookthreatsASUS’...
