摘要本系统结合哈尔滨金报电子礼品有限公司的实际需要，针对其企业内部营销中出现的数据繁复、管理松散、系统缺乏等问题。通过采用基于B/S框架结构、采用SQLServer2000作为后台数据库，依照软件项目管理、系统分析与设计、数据库设计等有关理论开发系统。重点实现了营销管理系统的客户管理、产品管理管理等功能。解决了营销中出现的缺乏管理工具、数据查询繁复和客户管理松散等问题，提高了负责人在高档礼品营销中的工作效率和业绩。本系统有界面设计友好、针对性强、管理方便、测试稳定等优点，能够满足高档礼品营销代理人工作的需要。关键词客户管理营销管理高档礼品AbstractThesystemcombinesthepracticalneedsofenterprises,theChinaLifeInsuranceAgentMarketingdataappearincomplex,loosely,thesystemdeficiencies.AdoptedbasedonB/Sframe,usingSQLServer2000asabackgrounddatabase,inaccordancewithsoftwareprojectmanagement,systemsanalysisanddesign,databasedesign,thetheorydevelopmentsystem.Marketingmanagementsystemfocusedonachievingcustomermanagement,paymentmanagement,paymentofcompensationformanagementfunctions.Solvetheproblemoflackingofmarketingmanagementtools,dataqueryandloosecomplex,andcustomermanagementissuesraisedintheinsuranceproxyintheworkefficiencyandperformance.Thesysteminterfacedesignandfriendly,targeted,easymanagement,testingandstable,abletomeetChina'slifeinsurancesalesagentsattheworkplace.KeywordsCustomermanagementMarketingmanagementUpscalegift目录摘要..............................................................................................................................IABSTRACT................................................................................................................II第1章绪论................................................................................................................11.1研究背景......................................................................................................11.2营销管理系统的国内外研究现状................................................................21.2.1国外现状..............................................................................................21.2.2国内现状..............................................................................................31.3研究目的及意义..........................................................................................41.3.1研究目的..............................................................................................41.3.2研究意义..............................................................................................4第2章系统相关理论及工具....................................................................................52.1相关理论........................................................................................................52.1.1营销管理理论.......................................................................................52.1.2高档礼品电话营销..............................................................................62.2开发方法及工具..........................................................................................82.2.1结构化方法...........................................................................................82.2.2C#简介..................................................................................................82.2.3SQLServer数据库技术.......................................................................9第3章高档礼品营销管理系统分析.........
