第1页共124页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共124页目录第一章总则···········································(2)一、企业简介············································(3)二、企业文化············································(4)三、企业标志含义··········································(5)第二章导购人员基本职责····································(6-10)一、导购的定义···········································(6)第2页共124页第1页共124页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共124页二、为什么需要导购·······································(6)三、导购人员工作职责····································(7-10)四、导购人员必备能力······································(10)第三章、导购人员服务规范·····································(11-19)一、个人素质与理念········································(11-12)二、导购员行为准则········································(12-13)三、导购服务的5S原则·····································(13)四、工作礼仪···········································(13)五、形象规范···········································(13-19)第四章、奖惩制度·············································(20-21)第五章、导购员日常工作流程···································(22-31)第六章、灯饰产品知识讲解·····································(32-54)第3页共124页第2页共124页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第3页共124页第七章、灯具产品知识····································(55-69)第八章、卖场常问解答··········································(70-86)第九章、现场模拟··········································(87-89)第十章、导购销售技巧·········································(90-100)第十一章、顾客投诉处理技巧··································(100-102)编制说明············································(103)阿超灯饰有限公司导购员服务手册当您读这本手册时,您已进入一个新型用爱传递光明为己任的中国灯饰零售连锁领军企业------阿超灯饰,我们真诚地欢迎您成为阿超灯饰的一员!为了便于您更多的了解公司,请继续阅读本手册,它将对您今后在公司的职业生第4页共124页第3页共124页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第4页共124页涯和销售工作带来很大帮助。第一章总则本手册的宗旨是使你在进入公司时尽快了解公司,明确你和公司必须承担的责任和义务,以便你能更好地开展销售工作掌握技能提升销量与公司共同成长,同时也是为规范企业管理,...