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拟定人：吴登开公司：景德镇百汇商贸股份公司日期：2002-12-21目录1概述.......................................................................................................................11.1概述.....................................................................................................11.2主要影响.............................................................................................51.3公司理念.............................................................................................51.4组织结构.............................................................................................52外部因素...............................................................................................................62.1目标市场的经济分析.........................................................................62.2目标市场的政治分析.........................................................................72.3目标市场的社会分析.........................................................................73产品组合...............................................................................................................73.1ABC公司产品组合............................................................................73.2产品类别.............................................................................................83.3每个产品类别的一般策略.................................................................93.4当前产品组合的生命周期...............................................................103.5每个产品线的外部因素...................................................................113.6目前每个产品的供货商情况...........................................................124市场分析.............................................................................................................134.1总市场...............................................................................................134.2市场占有率.......................................................................................144.3市场潜力...........................................................................................155用户分析.............................................................................................................155.1当前商业用户...................................................................................155.2当前个人客户统计...........................................................................165.3客户心理...........................................................................................175.4客户对当前产品组合的评价...........................................................196竞争分析.............................................................................................................206.1当前产品组合的竞争地位...............................................................206.2竞争产品比较...................................................................................216.3竞争的营销策略...............................................................................217价格.....................................................................................................................227.1当前产品组合价格分析...................................................................227.2战略性产品与同类竞争产品价格分析...................................