第1页共35页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共35页鞍山市餐饮业市场调研报告调研单位指导老师调研人员调研时间目录第1章前言...................................................................3第2页共35页第1页共35页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共35页1.调研背景...............................................................3第2章市场调研方案.........................................................32.1调研思路..............................................................32.2市场调研目的..........................................................32.3调研对象..............................................................32.4调研方法..............................................................32.5调研问卷..............................................................42.6调查项目和内容........................................................42.7收集和整理资料........................................................4(1)原始资料收集......................................................4(2)样本选择..........................................................52.8调研组织实施计划......................................................52.9调研的组织和分工......................................................5第3章鞍山餐饮业市场分析....................................................63.1鞍山概况..............................................................63.2鞍山餐饮企业概况......................................................7(1).餐饮企业的数量....................................................7(2).餐饮市场的特点....................................................73.3鞍山餐饮市场概况......................................................9（1）产业规模庞大，从业人员众多.......................................9（2）发展速度较快，市场潜力很大......................................10（3）餐饮企业规模和水平尚低..........................................113.4鞍山餐饮市场的发展趋势...............................................11（1）餐饮市场消费发展趋势............................................113.5影响消费的宏观环境因素.............................................一三(1).鞍山人均收入对餐饮消费的影响..................................一三(2).鞍山人口状况对餐饮消费的影响..................................一三(3).餐饮文化对消费的影响............................................143.6鞍山餐饮消费者市场分析...............................................14（1）.需求规模.......................................................14（2）.消费者的就餐特点...............................................16（3）.消费者对就餐的要求...........................................一八（4）.制约消费的因素.................................................213.7鞍山餐饮业市场竞争分析...............................................21（1）.餐饮业市场竞争.................................................21（2）.主要竞争者的竞争手段...........................................22（3）.优惠促销手段...................................................243.8促进鞍山餐饮业发展的若干建议.........................................24第4章附录...................................................................264.1样本原始数据构成.....................................................264.2调查问卷.............................................................30[参考文献].............................
