房地产市场营销策略研究本科毕业论文VIP免费

太原科技大学毕业论文论文题目：房地产市场营销策略研究学生姓名：刘飞指导老师：薛莲所属院(系)：化学与生物工程学院化学工程系专业班级：市场营销1121班学号：201121230252二零一三年六月太原科技大学毕业设计（论文）任务书学院（直属系）：化学与生物工程学院时间：2013年4月7日学生姓名XXX指导教师XX设计（论文）题目房地产市场营销策略研究主要研究内容1.房地产市场营销策略研究2.我国房地产企业营销的发展趋势3.CS策略4.STP策略5.品牌策略主要研究方法文献研究法：大量查阅有关营销策略方面的书籍和资料主要技术指标（或研究目标）1.房地产有特殊的行业特征2.营销策略是房地产营销成功的关键3.房地产行业存在大量的营销策略问题主要参考文献1.吴伟良房地产企业策略管理基础．上海：上海人民出版社2.中国地产商CS策略与房地产营销3.谭继存房地产营销策划．北京：中国城市出版社4.王爱民房地产市场营销．上海：复旦大学出版社太原科技大学毕业设计（论文）目录摘要·····························································································IIIABSTRACT····················································································IV引言······························································································1第1章房地产营销策略研究·································································21.1房地产营销策略概述·······························································21.1.1市场营销概述·································································21.1.2房地产营销概述······························································21.1.3房地产营销策略概述························································21.2房地产营销策略研究的必要性··················································3第2章我国房地产企业营销的发展趋势················································42.1我国房地产市场营销发展的四阶段·············································42.1.1起步阶段：1980——1990··················································42.1.2腾飞阶段：1991－1993.6···················································52.1.3调整阶段：1993.7—1999···················································62.1.4繁荣阶段：2000－至今·····················································72.2我国房地产市场营销发展趋势···················································7第3章CS策略··············································································103.1CS策略概述·······...