课程设计（论文）《经济博弈论》课程PBL教学模式问题研究报告题目：网络产品市场博弈分析学院经济与贸易学院专业经济学年级班别2012级经济学2班组别2012级经济学2班第2组组长陆浩基组员姓名：尚红卫、刘鹏、马年华谭远森、颜靖雨、覃自丽唐敏、叶颖茵、余雪华指导教师张成科朱怀念2015年6月1摘要本研究报告分为七个部分。论文的绪论介绍了论文的研究背景、研究方法和论文的基本框架；其次是介绍了网络产品和网络外部性的相关知识；再是运用基本的博弈模型分析了对称网络产品的竞争策略问题；然后选取了豪泰林（Hotelling）模型分析APP这种网络产品的价格竞争问题并提出相关策略；然后是产品差异化的计算机软件网络产品的博弈分析及相关案例；最后做出对网络产品竞争博弈的总结并得出结论。关键词：网络产品软件竞争博弈豪泰林模型21AbstractThisresearchisdividedintosevenparts.Firstly,thebackground,themethodandthebasicframeofthedissertationarestudiedintheintroduction.Secondly,theknowledgeofnetworkproductandnetworkexternalityisintroduced.Thirdly,thecompetitionstrategyproblemofthesymmetricnetworkproductsisanalyzedbythebasicgamemodel;andthenselectingtheHotellingmodeltoanalyzethepricecompetitionofappandputtingforwardrelevantstrategies.Thenusingthegametheorytoanalyzethecomputersoftwarewhichhasthecharatericofproductdifferentationaswellasstudyingtherelatedcase.Finally,makingsummarizesaboutthecompetitionanalysisofthenetworkproductanddrawingtheconclusions.Keywords:networkproduct、software、competition、gametheoryHotellingmodel.32目录1绪论............................................................................................................................51.1研究背景...........................................................................................................51.2文献综述...........................................................................................................61.3研究方法...........................................................................................................81.4论文框架...........................................................................................................92相关理论和模型概述..............................................................................................102.1博弈论的基本概念.........................................................................................102.2完全信息静态博弈的基本概念和基本模型.................................................112.2.1完全信息静态博弈概念.......................................................................112.2.2战略式...................................................................................................112.2.3纳什均衡...............................................................................................112.3完全信息动态博弈的基本概念和基本模型.................................................122.4不完全信息动态博弈的基本概念和基本模型.............................................132.5不完全信息静态博弈的基本概念和基本模型.............................................142.5.1概念.......................................................................................................142.5.2定义.......................................................................................................14432.5.3贝叶斯纳什均衡...................................................................................152.6豪泰林（Hotelling）价格竞争模型简介......................................................153网络外部性...
