第1页共59页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共59页威海商业房地产市场调研报告目录第一部分、威海市宏观经济环境分析·····················4第二部分、威海市商业市场总体分析·····················10一、环翠区·········································10(一)大型商业物业···································10(二)商业网点·······································14(三)专业市场·······································16二、高区···········································22(一)大型商业物业···································22(二)商业网点·······································24(三)专业市场·······································28三、经区···········································32(一)大型商业物业···································33(二)商业网点·······································33(三)专业市场····································第2页共59页第1页共59页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共59页···35第三部分、威海市商业业态分析·························37一、家电业分析······································37二、家居业分析······································43三、服装业分析······································49四、娱乐业分析······································51五、餐饮业分析······································55第四部分、消费者分析·································64一、消费者结构分析··································64二、消费习惯分析····································67三、目标消费群体消费力分析··························73第五部分、可类比项目分析·····························81一、威海可类比项目现状分析··························81二、可类比项目具体分析······························83三、小结············································88第六部分、结论建议···································90一、项目优劣势分析··································90二、项目定位建议····································90第3页共59页第2页共59页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第3页共59页(一)商业部分定位建议····························91(二)住宅部分定位建议····························96第一部分威海市宏观经济环境分析一、威海市经济发展状况威海地处山东半岛东北部,东南北三面临黄海,西与烟...