市场营销策划书第2页共33页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共33页目录1.执行摘要目的.........................................................................................................................41.1企业简介........................................................................................................................41.2市场背景........................................................................................................................41.3营销目的...................................................................................................................52.目前营销状况.........................................................................................................................62.1电动车产品市场状况概述...........................................................................................62.2电动车产品分析............................................................................................................72.3电动车市场价格分析....................................................................................................72.4竞争者分析....................................................................................................................82.5电动车销售渠道分析..................................................................................................102.5.1电动车大卖场....................................................................................................112.5.2店中店................................................................................................................112.5.3超市和大商场....................................................................................................112.5.4多品店................................................................................................................112.5.5电动车专卖店....................................................................................................122.6电动车消费对象.....................................................................................................122.7电动车销售市场范围..............................................................................................一三3.SWOT分析..........................................................................................................................143.1优势分析......................................................................................................................143.1.1外部经济环境良好............................................................................................143.1.2环保行业发展前景广阔....................................................................................143.1.3管理政策的支持............................................................................................一五3.1.4满足交通工具更新换代的需求....................................................................一五3.1.5能源及空气污染问题....................................................................................一五3.1.6电动车具有较高的能源利用率，较低的使用成本........................................163.2劣势分析......................................................................................................................163.3机会分析.........................................................
