继续教育学院毕业设计（论文）题目移动互联网时代的支付商业模式研究专业电子商务姓名翟礼阳学号4041114101指导教师起讫日期2018.06.05～2018.11.052018年11月5日移动互联网时代的支付商业模式研究摘要swot分析法，对我国市场基本情况进行了较为全面的解构，然后将商业模式创新理论引入移动支付产业发展的研究中来，给出了一系列具有较强可操作性的意见和建议。关键词：移动支付商业模式相互合作ResearchonmobilepaymentbusinessmodelinmobileInterneteraAbstractThecontinuousprogressofinformationtechnologyandtherapiddevelopmentofe-commerceindustryhaveobjectivelyledtothecontinuousimprovementofmobilephonepenetrationrate.Wemustrealizethatthemobilephonehasbecomeanindispensabletoolinourproductionandlife,aswellasoneoftheimportantelectronicproductsforourentertainmentandwork.Itisundeniablethatthelarge-scaleapplicationofmobilepaymentproductsinlifeandproductionhasgreatlychangedourwayoflifeandevenourwayofthinking.Andthiskindofchangetotheoptimizationofeconomicstructureandmoremultifacetedimpactareobjectiveexistence,deserveourattentionandaffirmation.Inthisstudy,thecommonmobilepaymentoperationmodeistakenasthestartingpointandthefoothold,andarelativelycompleteandcomprehensivecomparativeanalysisiscarriedout.Basedonthis,specificcountermeasuresandsolutionsaregiven,andpositiveexplorationismadefortheimprovementofmobilepaymentbusinessinChina.KeyWords:Mobilepayment;Businessmodel;Mutualcooperation目录摘要.............................................................................................................................................1ABSTRACT....................................................................................................................................2目录..........................................................................................................................................2第一章引言............................................51.1毕业设计研究的意义和目的.....................................51.2毕业设计研究的内容...........................................51.3研究思路和技术方法...........................................6第二章文献综述..........................................72.1移动互联网相关文献综述......................................72.2电子支付相关文献综述........................................72.3商业模式相关文献综述........................................8第三章移动支付概述及其分类..............................93.1移动支付定义................................................93.2移动支付分类................................................9第四章中国移动支付业务商业模式现状.....................104.1以移动运营商为运营主体的商业模式...........................104.2以银联为运营主体的商业模式.................................104.3以银行为运营主体的商业模式.................................104.4以独立第三方服务提供商为运营主体的商业模式.................10第五章“支付宝”商业模式与发展战略浅析.................125.1支付宝简介.................................................125.2支付宝商业模式.............................................125.3支付宝品牌战略.............................................135.3.1着力为用户解决信用问题...............................135.3.2着力提高第三方支付的便捷性...........................135.4结论和启示.................................................13第六章国内移动支付的SWOT分析..........................146.1移动支付的优势......................................
