AbstractAmongthemanyfactorsthataredrivingthedevelopmentofChina'sportals,artwebsiteshaveincreasinglybecomeapowerfulnewforce,whichisexpectedtobereleasedmorerapidlyinthefuture.Afterseveralyearsofrisk,theoveralldevelopmentlevelofartwebsiteisgraduallyimproving,especiallyforlargeartportals.Thispaperfirstanalyzestherelationshipbetweenartwebsiteandartcommunication,soastoanalyzethecharacteristicsandoperationsystemofartwebsite.Combiningwiththedomesticandforeigncases,wegettheoperationcharacteristicsofartwebsite.Secondly,thepotentialrelationshipbetweenartwebsiteandotheroperatingintermediary,hasananalysisofartwebsiteandotheroperatingintermediarycooperationproblems,measuresandoptimizationmethodsandartofthesiteitselfbottlenecksanddifficultiesanddifficulties;finally,analysisofthecommunicationsystemisdefinedfromthemediaandfromthemediaundertheWeChatart,impactanalysisfromthemediaforartwebsiteartfromtwoaspects.Keywords:artwebsite;selfmediaera;challenge;opportunity;artcommunication目录一、媒体与艺术传播的关系........................................................................................二、艺术网站与艺术传播的关系.................................................................................（一）艺术网站的特点........................................................................................1、艺术家自行网拍......................................................................................2、艺术家委托网拍公司网站.......................................................................（二）艺术网站发展现状.....................................................................................1、艺术网站媒体渐成主流...........................................................................2、艺术网站市场开始起步...........................................................................三、艺术网站的特点及运营体系.................................................................................（一）国内艺术网站运营特点.............................................................................1、现状概述..................................................................................................2、网站的主要业务......................................................................................（二）国外艺术网站运营特点.............................................................................（三）得出的启示................................................................................................1、搜索引擎..................................................................................................2、长尾理论..................................................................................................3、用户体验..................................................................................................4、网络营销..................................................................................................5、网站优化..................................................................................................6、网站关键字..............................................................................................7、网站内容..................................................................................................四、艺术网站与其他运营中介的潜在关系.................................................................（一）艺术网站运营...
