基于品牌建设的温州鞋业产业升级研究目录摘要：.............................................................................................................3一、引言：.....................................................................................................5（一）选题的背景与意义.....................................................................51.选题的背景..................................................................................52.选题的意义.................................................................................6（二）研究方法.....................................................................................71.问卷调查法..................................................................................72.系统分析法..................................................................................83.实证分析法..................................................................................8二、区域品牌的基本理论理论综述.............................................................8（一）区域品牌的概念.........................................................................8（二）区域品牌产权特点....................................................................91.产权模糊性.................................................................................92.利益共享性................................................................................10（三）区域品牌在集群地区经济发展中的作用...............................111.区域品牌的成功建立可以提升整体企业集群的形象............112.保证了持续的品牌效应............................................................123.实现区域内企业的协同作业....................................................124.促进经济区域内其它行业发展................................................12三、温州鞋革产业区域品牌建设现状分析...............................................13（一）温州鞋革产业发展的基本情况...............................................131.温州鞋业的品牌发展状况........................................................132.温州鞋业管理发展状况............................................................133.温州鞋业生产营销发展状况....................................................14（二）温州鞋革产业区域品牌发展中存在的问题...........................151.缺乏顶尖级的中国和世界品牌................................................152.创新形式的初级化....................................................................153.产品结构分布不合理................................................................164.家族管理的不规范....................................................................165.行业内部缺乏诚信....................................................................17（三）影响温州鞋业区域品牌建设的因素分析...............................171.自主创新能力不足....................................................................172.产品结构失衡............................................................................183.品牌意识不足............................................................................184.国际贸易摩擦不断....................................................................18四、实施区域品牌战略推动温州鞋革产业升级的对策建议...................19（一）不断提高产品质量提高品牌形象...........................................19（二）调整结构进行科学规划.........................................
