目录矿泉水集团基本情况介绍...............................................................................................................3第一章矿泉水知识介绍.................................................................................................................4一、矿泉水基本知识的普及、介绍.......................................................................................4二、矿泉水整体市场概况.......................................................................................................41、近年来我国矿泉水行业发展概况.............................................................................42、我国中低端矿泉水市场概况.....................................................................................53、我国高端矿泉水市场概况.........................................................................................5三、其他矿泉水生产厂家简介...............................................................................................6四、长白山矿泉水水源地的介绍...........................................................................................7五、项目概况及规划...............................................................................................................81、项目总体概况.............................................................................................................82、项目总体规划及配套设施.........................................................................................83、项目首期规划.............................................................................................................9六、我们产品的水质、生产设备、生产工艺等.................................................................91、产品水质.....................................................................................................................92、生产设备...................................................................................................................103、生产工艺...................................................................................................................11七、产品理念.......................................................................................................................14第二章长白山矿泉水产品推广及销售渠道...............................................................................15一、市场定位........................................................................................................................15二、恒大冰泉产品推广.........................................................................................................151、线上推广渠道...........................................................................................................162、线下营销渠道...........................................................................................................16三、产品销售渠道.................................................................................................................171、终端直营渠道...........................................................................................................172、KA渠道....................................................................................................................173、特通渠道....................................................................................................
