宇通客车股份有限公司战略财务报表分析姓名：李瑶班级：财管14-1班学号：1419106022宇通客车战略财务报表分析目录一、公司简介及行业简况...............................................................................................................11.1公司简介............................................................................................................................11.2发展历程............................................................................................................................11.3业务范围............................................................................................................................21.4研发能力............................................................................................................................31.4.1研发方向.................................................................................................................31.4.2研发成果.................................................................................................................31.4.3研发人员数量与质量.............................................................................................41.4.4专利数量.................................................................................................................41.5产业配套状况....................................................................................................................41.6销售渠道............................................................................................................................51.6.1国内市场.................................................................................................................51.6.2海外市场.................................................................................................................51.7行业简况............................................................................................................................51.8竞争对手概况....................................................................................................................71.8.1主要数据对比.....................................................................................................81.8.2营业水平对比.....................................................................................................91.8.3经营状况对比.....................................................................................................9二、公司战略分析.........................................................................................................................102.1宇通发展战略..................................................................................................................102.2波特五力模型分析..........................................................................................................112.3SWOT分析.......................................................................................................................13三、财务指标分析.........................................................................................................................133.1投资与收益......................................................................................................................133.2盈利能力............................................................................................
