目录第一章规划总纲................................................11.1规划编制任务...............................................11.2规划范围...................................................11.3规划期限...................................................11.4规划原则...................................................11.5规划基础依据...............................................2第二章旅游资源调查与评析.......................................32.1旅游资源分类...............................................32.2旅游资源定性评价...........................................42.3旅游资源开发现状分析.......................................42.4旅游资源开发潜力评价.......................................62.5旅游资源开发引导方向.......................................9第三章旅游综合环境分析........................................113.1宏观背景分析..............................................113.2蒙城地域背景分析..........................................113.3旅游发展的SWOT分析.......................................14第四章旅游市场分析............................................184.1旅游消费市场态势判断......................................184.2蒙城旅游市场发展现状......................................214.3旅游目标市场定位..........................................22第五章旅游发展战略定位与目标.................................265.1旅游发展战略思路..........................................265.2战略定位..................................................275.3发展目标..................................................275.4战略发展措施..............................................305.5发展行动战略..............................................31第六章空间布局................................................346.1旅游空间发展思路..........................................346.2空间布局..................................................34第七章旅游产品开发...........................................397.1旅游产品开发原则..........................................397.2旅游产品体系..............................................407.3旅游线路开发..............................................43第八章精品项目概念性规划......................................458.1庄子故里文化旅游区........................................458.2古城—万佛塔旅游区........................................488.3尉迟寺遗址旅游区..........................................508.4九鼎灵山寺佛文化旅游区....................................518.5双锁山旅游区..............................................538.6月亮湾旅游区..............................................558.7北冢古城旅游区............................................56第九章旅游营销规划...........................................599.1营销原则..................................................599.2营销战略目标定位..........................................599.3营销策略组合..............................................609.4重点客源市场营销策略......................................659.5政府在旅游营销中的任务和作用..............................66第十章旅游产业要素规划.......................................6910.1旅游住宿业发展规划.......................................6910.2旅行社发展规划...........................................7110.3旅游餐饮业发展规划.......................................7210.4旅游文化娱乐业发展规划...................................7310.5旅游购物发展规划.............................
