学号20090202050121密级兰州城市学院本科毕业论文论经济型酒店在兰州的发展学院名称：城市经济与旅游文化学院专业名称：旅游管理与服务教育学生姓名：田芳指导教师：马蓓二○一三年三月BACHELOR'SDEGREETHESISOFLANZHOUCITYUNIVERSITYDiscussiononthedevelopmentofEconoHotelinLanzhouCollege:UrbanEconomyandtourismSubject:TourismManagementandServicesEducationName:tianfangDirectedby:mabeiMarch2013郑重声明本人呈交的学位论文，是在导师的指导下，独立进行研究工作所取得的成果，所有数据、图片资料真实可靠。尽我所知，除文中已经注明引用的内容外，本学位论文的研究成果不包含他人享有著作权的内容。对本论文所涉及的研究工作做出贡献的其他个人和集体，均已在文中以明确的方式标明。本学位论文的知识产权归属于培养单位。本人签名：日期：摘要近年来，随着兰州市经济的发展，特别是随着兰州市旅游业的大力发展，经济型酒店在兰州的规模也从小到大，逐渐由行业发展的配角成为主角之一。近年来，经济型酒店在兰州迅速扩张。兰州市内内既有品牌如“锦江之星”、“如家快捷”等以自建、连锁、管理输出等方式进行的快速扩张，这是一个很好的事态；年SWOT分析，找出兰州市经济型酒店发展中存在的问题和应该坚持的一些原则，并根据问题以及兰州市实际情况对兰州市经济型酒店发展提出建议关键词：经济型酒店；SWOT分析；问题；原则；建议ABSTRACTRecently,economicalhotelshavebeenrapidlydevelopingfromsmallscaletoalargeexpansion,graduallyplayingamajorroleinlocaldevelopmentofspecificindustries(e.g.hotelindustry),accompanyingwitheconomicaldevelopmentofLanzhou,especiallythedevelopmentoflocaltourism.Currently,economicalhotelshavebeenexpandingrapidly,suchas“JinjiangInn”,“HomeInn”etc;theyexpandedtheirbusinessesbymeansofself-establishment,chainexpansion,andmanagementideasoutput,thiswasapromisingsituationforhoteltourismdevelopment.However,itbroughtunavoidableproblemsunderthefastpaceandhighspeedofhoteldevelopment.ProblemsexistedindevelopmentofeconomicalhotelsinLanzhou,aswellastheprinciplesweshouldstickto,havebeenputforwardinthispaperthroughaSWOTanalysisonLanzhoueconomicalhoteldevelopment.BasedonthecurrentproblemsappearedinhotelsandthepresentsituationofLanzhou,proposalsandadvicewerepresentedinthispaperintermsofthesustainabledevelopmentofLanzhoueconomicalhotels.Keywords:economyhotel;SWOTanalysis;principle;recommended目录第一章绪论...............................................................................................................................11.1研究背景....................................................................................................................................11.2研究意义..................................................................................................................................2第二章经济型酒店概述.........................................................................................................32.1经济型酒店的概念.................................................................................................................32.2经济型酒店的分类.................................................................................................................32.3.经济型酒店的特点...............................................................................................................3第三章兰州经济型酒店发展所面临的内外环境.................................................53.1什么是SWOT分析..................................................................................................................53.2什么是酒店SW...
