2008-2010年华醇庄园果汁酒业有限公司开发项目策划书项目单位：湖南省华醇庄园果汁酒业有限公司项目建设地点：湖南省长沙县果园镇法人代表：袁森林项目负责人：袁森林经济负责人：米朝辉会计师技术负责人：秦丹教授报告编制时间：二ΟΟ八年七月目录第一章总论...................................................11.1项目概要...........................................................11.2可行性研究报告编制依据.............................................51.3综合评价...........................................................6第二章背景及必要性...........................................92.1项目建设背景.......................................................92.2项目建设的必要性..................................................10第三章建设条件..............................................143.1项目区概况........................................................143.2项目建设条件优劣势分析...........................................16第四章市场分析与销售方案....................................194.1市场分析..........................................................194.2营销策略、方案、模式和进度等......................................234.3市场风险分析......................................................23第五章建设方案..............................................255.1产品方案和建设规模................................................255.2建设规划和布局....................................................265.3建设标准..........................................................265.4生产工艺技术方案..................................................275.5设备方案..........................................................315.6原料和燃料供应方案................................................325.7公用工程、辅助工程及其它配套工程..................................325.8节能减排措施......................................................325.9实施进度安排......................................................33第六章环境影响评价..........................................356.1环境影响..........................................................356.2环境保护与治理措施................................................356.3评价与审批........................................................35第七章项目组织与管理........................................367.1组织机构与职能划分................................................367.2经营管理模式......................................................367.3经营管理措施......................................................367.4技术培训..........................................................387.5劳动安全、卫生与消防..............................................38第八章投资估算与资金来源....................................408.1投资估算依据......................................................408.2投资估算..........................................................408.3资金来源..........................................................418.4资金使用和管理....................................................41第九章财务评价..............................................439.1财务评价依据......................................................439.2营业收入、营业税金和附加估算......................................439.3总成本及经营成本估算..............................................449.4财务效益分析......................................................449.5不确定性分析.............................................
