互联网背景下我国纪录片生产模式的发展研究摘要随着电视技术和电影技术的进步和普及,纪录片的播放从大荧幕转移到电视和互联网上。除此之外,纪录片在拍摄技术和内容选择上更加多元化,这些变革离不开互联网环境的促进。互联网的普及,改变着媒介生态环境,包括纪录片的制播。本文拟探讨互联网背景下我国纪录片生产模式的变化,哪些机遇,哪些挑战,以及应对之策,从而提高纪录片的传播力、竞争力和影响力,更好地进行文化传承。关键词播放平台纪录片生产模式互联网ResearchonthedevelopmentofdocumentaryproductionmodeinChinaunderthebackgroundofInternetName:LiangYongjianProfessionandclass:15BoardcastandTelevisionJournalismTheinstructor:BaiDuoTitles:AssistantAbstractWiththeadvancementandpopularizationoftelevisionandfilmtechnology,thebroadcastingofdocumentarieshasshiftedfromcinematoTVandInternet.Besides,documentarieshavebecomemorediversifiedinshootingtechnologyandcontentselection,whichcannotbeseparatedfromthepromotionoftheInternetenvironment.ThepopularizationoftheInternetischangingtheecologicalenvironmentofmedia,includingtheproductionandbroadcastingofdocumentaries.ThispaperintendstoexplorethechangesinChina'sdocumentaryproductionmodeunderthebackgroundoftheInternet,whichopportunities,whichchallenges,aswellasthecountermeasures,soastoimprovethetransmission,competitivenessandinfluenceofdocumentary,andbetterculturalinheritance.KeywordsBroadcastPlatformDocumentaryProductionModeInternet目录1引言..............................................................12从影院屏幕到互联网:纪录片的发展变迁..............................22.1影院时代的纪录片.........................................................................................................22.2电视平台的纪录片.........................................................................................................32.3走向互联网的纪录片.....................................................................................................3二、互联网背景下我国纪录片生产模式的新变化..........................41、从投资和制作主体上看,更多元.................................................................................42、从制作过程上看,更科学.............................................................................................53、从主题内容上看,更丰富.............................................................................................64、从宣发手段上看,更全面.............................................................................................6三、互联网背景下我国纪录片生产模式的挑战和机遇......................71、面对盈利能力不足,应探索多元化盈利模式.............................................................72、面对内容同质化倾向,应坚持内容为王和精品策略.................................................83、纪录片的边界被打破,应利用微纪录片等新形式.....................................................9四、小结...........................................................10参考文献...........................................................11致谢...............................................................121引言不同于影视作品的虚构特质,纪录片是以纪实为手段的艺术表现形式。纪录片承担着传承文化的使命和责任,具有不可替代的现实意义。从播出平台来看,电影和电视一直是纪录片传播的主要渠道。20世纪初期,电影作为最早出现的影像媒介,是纪录片得以诞生和面向大众的重要渠道。因为考虑到影院资源的限制和投入资本的回收等,影院播出的纪录片在内容上往往主题更加鲜明单一...