本科生毕业论文（设计）论文题目：经济型酒店的发展现状和对策研究姓名：张兴海学号：专业：工商管理指导教师：徐伟康完成时间：2011年12月6日第1页共12页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共12页经济型酒店的发展现状与对策研究摘要最近几年，中国的大城市悄然兴起一种新的酒店业态：经济型酒店。提供清洁卫生的客房，味美的早餐，交通方便地段繁华，品牌知名连锁经营……这样的酒店已经成为一种非常流行的住宿设施在沿海大城市的大街小巷蓬勃发展起来。然而政府机构对这个新兴行业的发展却缺乏准备，学术界对经济型酒店的概念探讨也还刚刚起步。研究的滞后和行业管理的缺位导致了经济型酒店行业出现一些概念的混乱和经营的误区。本文结合国外经济型酒店的发展，对中国经济型酒店的特点进行归纳，尝试对经济型酒店做了一个初步的概念厘定，分析了经济型酒店在中国发展的市场需要，我国经济型酒店发展中存在的问题，经济型酒店的发展策略，经济型酒店发展的具体推进措施。并且提出了这个行业未来发展的趋势，期望能为经济型酒店的研究者和管理者提供一点思路。关键词经济型酒店品牌连锁集团化第2页共12页第1页共12页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共12页目录摘要········································································1一、经济型酒店的内涵··············································1(一)经济型酒店的特征和分类·············································1二、我国经济型酒店的发展现状····································2（一）主要现状为·························································2三、当前我国经济型酒店发展缓慢的主要原因分析·····················3（一）品牌建设问题················································3（二）规模优势问题·····································第3页共12页第2页共12页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共12页·················4（三）产权不明晰·························································4（四）服务水平问题·······················································5（五）企业个性问题·······················································5三、未来二十年中国经济型酒店发展策略································5（一）经济型酒店发展品牌化···············································6（二）经济型酒店经营的连锁化·············································6（三）经济型酒店管理专业化、规范化······································6（四）经营理念的国际化··················································6四、经济型酒店发展的具体推进措施·············································6（一）改革行业管理体制···················································6（二）加强与外国经济型酒店的交流...
