第1页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共25页Topic:theeconomyhotelmarketingstrategyresearchName:HaoYutingClass:classtwoNo:200890602208Date:2010/6/28Abstract………………………………………………………………3第2页共25页第1页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共25页一：Thecurrentsituationofdomesticeconomyhotelanditsdevelopmentsignificance…………………………………………41)theconceptofeconomyhotel…………………………………42)comparebetweeneconomyhotelsandtraditionalhotels……63)thebasicsituationofdomesticeconomyhotel………………64)thedevelopmentprospectsofdomesticeconomyhotel……7二:theproblemsofdomesticeconomyhotel’smarketstrategy………………………………………………………………81)theself-quality’sproblemofeconomyhotel’soperator……82)themistakesofdomesticeconomyhotel’smarketstrategy…8三：themarketstrategyofdomesticeconomy第3页共25页第2页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共25页hotel………91)ColorMarketing……………………………………………………92)CultureMarketing…………………………………………………123)ExperienceMarketing……………………………………………144)EmotionMarketing………………………………………………16四:TheConclusion…………………………………………………19五：Reference………………………………………………………20Abstract第4页共25页第3页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共25页Asanewhotelindustryinourcountry,economyhotelhasbeenenjoyingrapiddevelopmentinrecentyears.Theeconomyhotelmarketisfullofvariousbrandsandisinincreasingcompetition.Thedomesticeconomyhotelhasenteredintoabrandnewtransition.Tobeoutstandingortobeobsolete,itdependsonthestudyandemploymentofmarketingstrategy.Thedevelopmentexperiencesofbothdomesticandoverseaeconomyhotelsandthemarketingstrategywhichsuitstoournationalsituationhavebecomethebreakthroughpointofthefurtherdevelopmentofdomesticeconomyhotel.Theeconomyhotelmarketingstrategiesinclude,colormarketing,culturemarketing,experiencemarketingand第5页共25页第4页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第5页共25页emotionmarketing.Thispaperistostudytheemploymentoftheabovemarketingstrategies,soastoachievethemaximumutility,thatis,toimprovetheeconomyhotelenterprisevalueandmeetthedevelopmenttrendinthehotelindustry.KeyWords:EconomyHotel;ColorMarketing;CultureMarketing;ExperienceMarketing;EmotionMarketing一：Thecurrentsituationofdomesticeconomyhotelanditsdevelopmentsignificance(一)：theconceptofeconomyhotelEconomyHotels,alsoknownaslimitedservicehotels,thebiggestfeatureisthepricecheap,theservicemodeforthe"b&b"(accommodation+breakfast).First第6页共25页第5页共25页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第6页共25页appearedinthe50soflastcenturyoftheUnitedStates,nowintheUnitedStatesandEuropeisrelativelymaturehotelform.EconomyHotelhasgreatmarketpotential,lowinvestment,highreturn,shortcycleetc.outstandingadvantages,"Motel(motel)","HomeInns","StarofJinJiang,"Asthethreemainhotelsforce,itsexpansionatanalarmingrate.Meanwhile,theU.S."Super8",theFrenchAccorGroup,"Ibis,"enterintotheChinaoneafteranother.Fromthecoasttothemainland,graduallyexpandingmarketshare,andnowhasastrongnetworkplatformtosupportthechainhotelshavebecomemorematurity,suchaschainofsevendays,urbanconveniencechain,HanTingcha...
