华为广告的多模态隐喻研究VIP专享VIP免费

目录Chapter1Introduction21.1BackgroundoftheStudy31.2ObjectivesoftheStudy31.3OutlinesoftheThesis4Chapter2LiteratureReview42.1.MetaphorandMultimodalMetaphor42.2.PreviousStudiesonMultimodalMetaphorAbroad52.3.PreviousStudiesonMultimodalMetaphorinChina72.4.PreviousStudiesonHuaweiAdvertisements92.5.Summary9Chapter3ResearchDesign103.1TheoreticalFramework103.2ResearchMethodsandDataCollection12Chapter4DataAnalysisandDiscussion134.1Visualmetaphor134.1.1Huaweipro20EvoketheBeauty134.1.2Huaweip9MoreClearPicture144.1.3PutdownthePhoneandLookatme154.1.4Huaweip10HasmoreFunctions164.1.5WatchisMeetingagain194.1.6APhoneAchieveaPerfectCourtship214.2Auditorymetaphor234.2.1PhoneisaDream234.2.2LoveisforWaterproof26Chapter5Conclusion285.1MajorFindingsoftheStudy285.2ImplicationsoftheStudy285.3LimitationsoftheThesis295.4SuggestionsforFurtherStudy29Reference30MultimodalMetaphorAnalysisofHuaweiAdvertisingAbstract:ThisthesisanalyzesandexplainstheHUAWEIadvertisementsbyusingmultimodalmetaphor.ItaimsatanalyzingthemultimodalmetaphorhowtoapplyintheHUAWEIadvertisements.Inrecentyears,theChinesemobilephonetendstoreachsupplyoverthedemandinthedomesticmarket,soitisimportantforChinesemobilephoneenterprisestoexpandtheinternationalmarket.Andtheadvertisementisagoodwaytoshowitsproductsandtheinnovationthataredifferentfromforeignproducts,likeSamsung.Andthedesignoftheadvertisementcanhelpthecompanyhavecompetivenessintheworldmarket.HUAWEIisawell-knownproductinthedomesticmarketandthequalityofitsproductishigh.Therefore,thestudyofmultimodalmetaphorinHUAWEIadvertisementisveryimportant.Manypeoplehaveagoodunderstandabouttheforeignproduct,buttheyhavealittleabouttheChineseproduct.ThereareafewpeoplestudytheHUAWEI.SothechoiceoftheHUAWEIasacaseistheinnovationinmythesis.ThisthesisisanalyzedunderthetheoryofthemultimodalmetaphoroftheCharlesforceville.Inthestudy,thirtypiecesoftheadvertisementswerechosenaboutdifferenttypesofthephones,andtheadvertisementsaimedtodifferentcountries.TheseadvertisementsaredownloadedfromtheHUAWEIofficialWebsite.TheofficialadvertisementsabouttheHUAWEImainlyintroducethenewfunctionsandnewtechnologyappliedinthemobilephone.Inthematerials,thesignificanceoftheadvertisementbypicture,language,sign,music.Byanalyzingthewordsandthesentencesintheadvertisements,theconclusionoftheanalysisarethattheadvertisementsareattractive,introductive,andconstructive.Inthephoneadvertisements,peopletendtousedeclarativesentencetocommunicatewiththepotentialcustomers.Thatmayattractivethecustomerswhospendalotoftimeonmobilephone.Agoodadvertisementplaysanimportantroleinthesaleoftheproducts.Keywords:MultimodalMetaphor,Metaphor,HUAWEI,Advertisement.摘要：本文运用多模态隐喻对华为广告进行了分析和阐释。旨在分析多模态隐喻在华为广告中的应用。近年来，中国手机在国内市场的需求趋于旺盛，因此中国手机企业拓展国际市场具有重要意义。广告是展示其产品和与三星等外国产品不同的创新的好方法。广告的设计可以帮助公司在国际市场上具有竞争力。华为是国内市场上知名的产品，其产品质量高。因此，研究华为广告中的多模态隐喻是非常重要的。很多人对外国产品有很好的了解，但他们对中国产品有一点了解。有一些人研究华为，所以选择华为作为案例是我的论文的创新之处。本文在Charlesforceville的多模态隐喻理论的基础上进行了分析。在研究中，选择了三十种不同类型的广告，广告针对不同的国家。这些广告是从华为官方网站下载的。有关华为的官方广告主要介绍手机应用的新功能和新技术。在材料中，广告的意义在于图片...