深圳地铁地下商业物业经营策略研究目录一、前言.......................................................51.背景.........................................................62.范围、目的...................................................62.1范围、分类................................................62.2目的......................................................73.技术路线和方法...............................................83.1技术路线..................................................83.2方法......................................................8二、地铁沿线地下商业物业开发利用的特点及案例研究.…..……………..…111.地铁地下商业物业开发经营的特点..............................121.1地铁相关资源的开发具有明显的交通优势.....................121.2处于特定时空条件下的地铁站内商业具有市场独占优势.........121.3地铁内商业的发展与地面商业发展状况密切相关...............121.4地铁内商业和地铁商城运营的局限性.........................122.几个城市地铁地下商业研究....................................132.1上海的经验与做法.........................................132.2广州的经验和做法.........................................152.3北京的经验和做法.........................................172.4香港的经验和做法.........................................183.小结........................................................203.1地铁商业经营分布特点.....................................203.2地铁公司对地下商业物业运营管理的策略.....................213.3来自香港地铁商业经营的借鉴...............................22三、深圳商业物业经营状况分析……………………………………………………221.深圳市商业物业市场现状......................................24-1-深圳地铁地下商业物业经营策略研究1.1供给状况.................................................261.2需求状况.................................................261.3深圳商业物业经营状况.....................................271.4小结.....................................................292.深圳商业物业市场发展趋势....................................292.1商业物业供给量预测.......................................292.2商业物业需求量预测.......................................302.3商业物业租赁状况预测.....................................302.4商业物业营销趋势.........................................31四、深圳市零售业发展状况及消费者消费特征分析……………………………321.深圳零售业发展的特点........................................331.1模经营、连锁经营使行业集中度有了明显提高.................331.2购买力来源多元化.........................................341.3零售业态完备,业态调整和创新取得成效.....................341.4零售商业平均利润率处于微利边缘...........................351.5随着地铁的修建将使深圳商业布局发生变化,零售业有向地铁沿线集中的趋势.........................................................351.6将形成新的多极商业服务体系...............................352.深圳市消费者购买力..........................................362.1深圳市常住人口特征......................................362.2深圳经济状况及常住人口消费能力..........................362.3流动人口消费特征........................................382.4深圳市消费结构..........................................38五、地铁公司地铁站厅商业物业的商圈分析及商业规划…………………………391.站厅零星商业物业经营策略分析................................411.1站厅零星商业物业的分布..................................411.2站厅零星商铺的人流特点.....................