彝人阿潇民乐专卖网络商店规划书目录前言·······················11全球电子商务的发展状况··············12我国CtoC电子商务的发展状况···········2一、项目需求分析··················31
1市场环境分析··················31
2行业选择分析··················31
3网上开店平台选择分析··············41
1淘宝网··················51
2eBay网··················61
3拍拍网··················71
48848网··················81
4货源渠道分析··················91
1批发商选择·················91
5风险分析····················101
1财务资金··················10二、项目可行性分析·················122
1产品组合定价策略················122
2阶段性定价策略·················122
3折扣性定价策略·················132
4心理定价策略··················14三.项目实施计划··················153
1店铺建设····················153
2店铺装修····················173
3店铺推广····················18四、项目经营销售管理················204
1商品描述····················204
2产品的分类···················204
3发货、退货管理··········