新世纪国际公寓营销策划方案双花园项目房地产策划第一章新世纪国际公寓营销环境分析.................................................................................................4二、2008年至2009年上半年CBD租赁市场分析.................................................................................7项目名称用途配套设施.....................................................................................................................14机会分析：.............................................................................................................................................15第二章装修设想...................................................................................................................................16一、装修市场分析.................................................................................................................................16二、装修风格选定.................................................................................................................................18三、装修费用.........................................................................................................................................20四、装修资金来源.................................................................................................................................21五、相关问题.........................................................................................................................................23第三章出租价格...................................................................................................................................24一、定价原则.........................................................................................................................................24二、定价方法.........................................................................................................................................24三、付款方式.......................................................................................................................................25第四章出租推广...................................................................................................................................25第五章物业管理...................................................................................................................................25第六章前期遗留问题...........................................................................................................................26一、区域市场分析.................................................................................................................................30（一）供应分析.................................................................................................................................301、总供应量分析...........................................................................................................30市场已销项目表.....................................................................................................................................30市场在销项目表.....................................................................................................................................312、物业类型分析..........................................................................................
